Cliff Baron Brewery Logo Design Contest

Cliff Baron Brewery has selected their winning logo design.

For $250 they received 97 designs from 16 different designers from around the world.
Contest
Logo Design Brief
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dherling
United States

What We Do

Brewing high end beers for discerning palettes.

Industry

Manufacturing & Wholesale

Top Three Things to Communicate

#1 - High end quality
#2 - This is a beer you can pair with food like wine
#3 - This beer is worth the higher price I'm paying

Our Target Audience:

Mostly male, 25+ age group, prefers substance over style, drinks lesser known beer brands with good reputations such as Founders, Stone, Three Floyds, Troegs, Dogfish Head, Russian River, etc.

Color Preferences

This label will be going on brown bottles, avoid brown. I like purple (regal) or green (darker shades) but not both. I am open to all colors.

Our Ideas and Additional Information:

This is both a logo, and a label. The actual design will be going right on the label for the bottle in the shape of a circle. A small horizontal space should be available along the bottom of the label for the type of beer to be listed (Ale, Lager, Stout, etc).

Themes

Masculine
Complex
Luxury
Expensive
Classic
Colorful
Serious

Style

Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Clothing

Entries
Order by Ranking Entry Number

Contest Entries

Order by Ranking Number
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Discussion

Discussion

dherling
United States
For #1 and all others, the entire logo must be encapsulated within a circle. This will be printed onto round/circular labels.
14 years ago
dherling
United States
Again, keep in mind that this will be printed on a circle, a white label, so any negative space between the design and the outside of the label will be white. I would prefer a solid outside color like #5 (bleed) or outside ring like #10, although #10's outside ring is white.

If you are going to play off the Baron imagery like #6, 7, 8, 9, 10, go with the title of nobility, not with the Red Baron.

The Cliffs in the Brewery's name refer to the cliffs of Northern New Jersey overlooking the Hudson river, accross from New York City. There are no waterfalls there.

Lastly, leave a space for the type of beer, no need to write in lager or any other style at this time.
14 years ago
jakub sudra
Poland
that's pretty, paull.

although after a second look it looks a bit like a "vote for cliff baron" kind of sticker, heh
14 years ago
Paull Petterson
Slovakia
Yep, update is coming...
14 years ago
dherling
United States

I like the play I've been seeing on Baron. Here are someother things to think about using:

The eagle from the Prussian Flag http://upload.wikimedia.org/wikipedia/commons/thumb/b/b9/Flag_of_Prussia_1892-1918.svg/800px-Flag_of_Prussia_1892-1918.svg.png

Wheat/barley
hops

A metropolitan landscape (we do over-look New York City from New Jersey)
http://wwp.greenwichmeantime.com/time-zone/usa/new-york/new-york-city/images/new-york-city.jpg

And we are also very close to the George Washington Bridge
https://fiatcars.com.au/images/fiat%20500%20expedition%20gallery%20click%20here/020_George_Washington_Bridge.jpg

http://andrewprokos.com/d/george-washington-bridge-night?g2_itemId=6374&g2_serialNumber=4

This is an image of St. Peter's College sitting on Englewood Cliffs
http://farm4.static.flickr.com/3231/2369131667_f868279633.jpg?v=0
This is more for reference to what the cliffs look like. I do not want St. Peter's on the label.

These look great, keep them coming!
14 years ago
blacklab
United States
What is Cliff Baron, a person, place, thing?
14 years ago
dherling
United States
A general suggestion, design the logos without the word Brewery. Very few beers or wines have the word Brewery or Winery in them.

To Blacklab: Cliff Baron is a combination of our location (Englewood Cliffs) and my family's heritage.

One other aspect is that German barons wore coronets (crowns) with seven points. If you want to go this route, just be accurate about this representation.
14 years ago
marzy
United Kingdom
just thinking here but wouldn't you be better off with a vertical ellipse shape label.
As a circle when wrapped on a bottle has to be a lot smaller to be fully visible upon the frontal view of a bottle.That is my understanding on why so many bottles utilise an elliptical shape label?
14 years ago
budiadiliansyah
Indonesia
... is tdewell's #17 copying the famous [url=www.designchapel.com]designchapel[/url] logo ?
sorry if im mistaken
14 years ago
dherling
United States
The label will be smaller, this will help to differentiate our brand. The imagery will also look better on our tap handles.

I see the similarities of #17 and the eagle in the designchapel.com logo, but I doubt it is taken from there as I specifically asked for a set of logos taking their iconography from the Prussian flag (probably where designchapel found their inspiration as well.

Ok, less time finger pointing, more time designing.
14 years ago
budiadiliansyah
Indonesia
i see ...
sorry tdewell, my mistake
14 years ago
dherling
United States
Looks like we're coming down to the wire. The finalists all have very similar elements, but all have their own distinct styles. It's between #67 #68 or #86 at this point, but I want to thank everyone who has contributed so far. This has been a lot of fun and the creativity has been impressive. Right now there's about 2 hours left, if anyone has any other ideas, now is the time to share them. I have no further direction to give, who knows what will catch our eye.
14 years ago
jakub sudra
Poland
I liked Paull's #18 the most. It was more modern and eyegrabbing.
I regret to say that I don't think any of the submissions that are left say "This beer is worth the higher price I'm paying" at all... A pity, because this was an interesting contest to try some new good looks.
Still, Paull's is the closest, but I'd go green not red and a different font.
14 years ago
Paull Petterson
Slovakia
What to say? Congratulations, tdewell!
14 years ago
jakub sudra
Poland
eh..
14 years ago
tdewell
Australia
Thanks Paull, your work was really eye catching too.
Jakub I'm sorry you didn't like my work!
14 years ago