#1 - High end quality
#2 - This is a beer you can pair with food like wine
#3 - This beer is worth the higher price I'm paying
Our Target Audience:
Mostly male, 25+ age group, prefers substance over style, drinks lesser known beer brands with good reputations such as Founders, Stone, Three Floyds, Troegs, Dogfish Head, Russian River, etc.
Color Preferences
This label will be going on brown bottles, avoid brown. I like purple (regal) or green (darker shades) but not both. I am open to all colors.
Our Ideas and Additional Information:
This is both a logo, and a label. The actual design will be going right on the label for the bottle in the shape of a circle. A small horizontal space should be available along the bottom of the label for the type of beer to be listed (Ale, Lager, Stout, etc).
Themes
Masculine
Complex
Luxury
Expensive
Classic
Colorful
Serious
Style
Emblem
A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.
Applications
Clothing
Diamond Contest
We're sorry, but this contest is presently open to a limited pool of designers.
Again, keep in mind that this will be printed on a circle, a white label, so any negative space between the design and the outside of the label will be white. I would prefer a solid outside color like #5 (bleed) or outside ring like #10, although #10's outside ring is white.
If you are going to play off the Baron imagery like #6, 7, 8, 9, 10, go with the title of nobility, not with the Red Baron.
The Cliffs in the Brewery's name refer to the cliffs of Northern New Jersey overlooking the Hudson river, accross from New York City. There are no waterfalls there.
Lastly, leave a space for the type of beer, no need to write in lager or any other style at this time.
A general suggestion, design the logos without the word Brewery. Very few beers or wines have the word Brewery or Winery in them.
To Blacklab: Cliff Baron is a combination of our location (Englewood Cliffs) and my family's heritage.
One other aspect is that German barons wore coronets (crowns) with seven points. If you want to go this route, just be accurate about this representation.
just thinking here but wouldn't you be better off with a vertical ellipse shape label. As a circle when wrapped on a bottle has to be a lot smaller to be fully visible upon the frontal view of a bottle.That is my understanding on why so many bottles utilise an elliptical shape label?
The label will be smaller, this will help to differentiate our brand. The imagery will also look better on our tap handles.
I see the similarities of #17 and the eagle in the designchapel.com logo, but I doubt it is taken from there as I specifically asked for a set of logos taking their iconography from the Prussian flag (probably where designchapel found their inspiration as well.
Ok, less time finger pointing, more time designing.
Looks like we're coming down to the wire. The finalists all have very similar elements, but all have their own distinct styles. It's between #67 #68 or #86 at this point, but I want to thank everyone who has contributed so far. This has been a lot of fun and the creativity has been impressive. Right now there's about 2 hours left, if anyone has any other ideas, now is the time to share them. I have no further direction to give, who knows what will catch our eye.
I liked Paull's #18 the most. It was more modern and eyegrabbing. I regret to say that I don't think any of the submissions that are left say "This beer is worth the higher price I'm paying" at all... A pity, because this was an interesting contest to try some new good looks. Still, Paull's is the closest, but I'd go green not red and a different font.
