Our Ideas & Additional Information
www.clutchlotion.com
This is our old web site, for the same product.
Carpe is our new name, and with it, a new brand. We'd like to powerfully change the LOOK of what we have, but maintain the same FEEL. That means a logo that's not similar, but has the same connotations of power, confidence, and a subtle elegance. In a word, cool.
Carpe is a versatile product that works across athletes, musicians, gamers, professionals, and people who need a sweat-free hand in social situations. We'd like to market it as very modern and impactful - if you'd like another example of the feel we're going for, check out the SpaceX or Tesla branding.