What We Do
We sell food products with a 5-25 year shelf life (dehydrated, freeze-dried, etc.) as well as non-food emergency supplies packaged for long-term storage. While our target audience can be described as "preppers," keep in mind our branding is fun, retro, non-political, and non-religious.
Design must look good in black and white but am open to most combinations be it a single, dual, or triple color combo.
Our Ideas and Additional Information:
This is a logo for prepper products (food or otherwise) that should look particularly good on a tin can; think retro, simple but catchy, bold but fun! Get inspiration from logos and typefaces from canned food goods or gas company logos from approx. the 1920s-1950s; products you might see stocked in photos of old fallout shelters, 1940s grocery stores, 1930s gas stations, etc. It would be cool if the logo can in some fun/playful way incorporate apocalyptic or SHTF "events" i.e. zombies, mushroom clouds, aliens, natural disasters, bio-hazards, financial collapse, robots, asteroids, etc. as outlines/icons/silhouettes/cartoons etc. Perhaps they are on the top of the logo representing the ground, or surrounding a globular/circular logo, or in the outline of a grandmother's hairline (throwing dumb non-designer ideas out there to help spark smarter designer ones;) We are not averse to a character or mascot representing Betty (a full of life grandmotherly figure) in the logo but it would have to be a subtle take. Think of it this way, if Betty is this concerned about prepping, than she wouldn't want her face on the can for everyone to see. One definitely needs a sense of humor if they are gonna be stuck in a bunker for awhile and this should be reflected in the logo. Additional note: while bunker is in the name, keep in mind we are not actually selling bunkers, rather products to go on shelves in a pantry or storage room or basement (for example) so don't make a logo visually all about a bunker or make the word bunker more prominent than the word Betty. We're just having fun with the concept of an overzealous prepper granny and the products she comes up with - thanks.