And too be clear we do want a somewhat masculine logo as per the brief, so you had the right idea but it was just a little bit too much in that direction. Definitely not looking for a girly girl type logo, even with Betty in the name, just a little more fun/tongue in cheek take on bunkers and survival and prepping.
You've got some great stuff in your portfolio but this one was a little too masculine and hard for the brand. I'll see how the one ranked ahead of you does here over the next little bit and you may be switched into that spot if you have any other idea in the pipeline? Thanks.
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