Dear Intrepidguppy,
Thank you for your opinion. I do understand what you're saying, and can see how that would seem to an outsider. You are right, some coats of arms can look masculine. We have also seen many examples of gorgeous and feminine coats of arms, with swirly "mantling" and a cute "crest." These are different components of a coat of arms: See
http://www.fleurdelis.com/coatofarms.htm. If you click "Mantling" on the left side, you can see all the dozens of different styles that can be created. Most of the swirly patterns that have been submitted above could even be made into the mantling. They all look feminine. The crest, or figure at the top of the shield, is traditionally an animal or crown. In our case, we are using an endearing image of this dog. It is just an arbitrary image that goes there, and this dog's shape is the one we have chosen for specific reasons.
I originally was inspired by the women's clothing brand Juicy Couture, which features two west highland white terrier dogs on each side of a set of keys. That was just the jumping off point of my thought process.
I would like to see some experimentation with this idea, but if you have another idea that branches off of this, I would love to see it. We are not locked into this image, but sometimes it helps the designer if they can "peer into the client's brain". I appreciate you asking for clarification and sharing your thoughts.
Best Wishes,
ForceFactor