Brazique Logo Design Contest

Brazique has selected their winning logo design.

For $275 they received 203 designs from 14 different designers from around the world.
Contest
Logo Design Brief
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forcefactor
United States

What We Do

Brazique produces upscale shapewear and lingerie.

Brazique should have the trademark "TM" symbol.

Industry

Retail

Top Three Things to Communicate

#1 - Product is luxuriously designed using fine fabrics and cuts to accentuate the female form.
#2 - Product is glamorous and sexy, despite being highly functional.
#3 - Product is extremely unique and offers women a new perspective on bras and shapewear.

Our Target Audience:

Women, age 15-65.

Color Preferences

I would like to see shades of purple and blue. I am attaching a document that shows different sample color schemes that fit this criteria.

Our Ideas and Additional Information:

(See attached links.) http://senduit.com/ef22ab, http://senduit.com/21bab9, http://senduit.com/123c27
We would like to see a coat of arms/crest option with a female figure/silhouette as the center point. We like simple filigree and swirls and heraldry. Ideally, we would like a logo that could be used in three parts: one in its entirety, one with just the wordmark, and one with just the B. So if the B could stand out at all, it would be preferable. We thought a coat of arms might be perfect for the "complete" logo, and would like to have the shape of a shiba inu dog as the crest at the top of the shield. This is just our idea, so feel free to be creative with other styles. Please see all attached links. Above all, we want the logo to be professional, feminine, fun, glamorous, memorable, and capable of being used in web and print formats.

Themes

Feminine
Refined
Elegant
Colorful
Bright
Luxury
Expensive
Exotic

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Emblem

A badge that usually envelopes the logo
Character

A mascot represents the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Television
Clothing

Entries
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Contest Entries

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Discussion

Discussion

forcefactor
United States
I'm sorry for the delay, my work computer won't let me comment, only rank. So I will be ranking all day from 8-5:00 cst, then posting comments after 5:30.

In general, these are all beautiful. Thank you for your efforts. I really would like to see my female image (see drawing in link) incorporated. The waist-up image embodies Brazique's function and style. At the moment, it is a tie between #4 and #10. I like the fact that 10 has been responsive to my suggestion of a coat of arms. I would like to see a female image inside or around the shield, and possibly the B somewhere too. Ideally, we would like the shiba inu dog silhouette/profile to sit on the top of the coat of arms as the traditional "crest." (See http://senduit.com/5f7ec7).
#4- I like the swirls and the elegance of this design. Very feminine and whimsical. I would like to see a stronger contrast between the background and text color. I would also like to see the images that I specified be represented here. That's part of the ideal image in my mind right now. A sophisticated, ornate logo, with a hint of whimsy and playfulness.
#10- nice eye-catching use of color. I like that it stands out against the background and uses the coat of arms theme.
#14- This one looks a little too soft, and not striking enough. I'd like a mix of colors/shades that contrast with eachother a bit more.
13 years ago
forcefactor
United States
#15- I'd like to refrain from featuring actual lingerie in the logo. This one depicts a pair of underwear.
#9- I'd like to stay away from just a head shot with hair, because this company makes items for a woman's body. If we could do more of a waist up view, it would be better.

#3, 11, and 12 are too simple. I would like this particular version of our logo to be more expressive and elaborate than just a simple word.
13 years ago
intrepidguppy
Canada
Having a crest for womens lingerie sound kind of masculine...and why would you want to link women and dogs? It could conjure up traditionally bad comparisons.
13 years ago
forcefactor
United States
Dear Intrepidguppy,

Thank you for your opinion. I do understand what you're saying, and can see how that would seem to an outsider. You are right, some coats of arms can look masculine. We have also seen many examples of gorgeous and feminine coats of arms, with swirly "mantling" and a cute "crest." These are different components of a coat of arms: See http://www.fleurdelis.com/coatofarms.htm. If you click "Mantling" on the left side, you can see all the dozens of different styles that can be created. Most of the swirly patterns that have been submitted above could even be made into the mantling. They all look feminine. The crest, or figure at the top of the shield, is traditionally an animal or crown. In our case, we are using an endearing image of this dog. It is just an arbitrary image that goes there, and this dog's shape is the one we have chosen for specific reasons.
I originally was inspired by the women's clothing brand Juicy Couture, which features two west highland white terrier dogs on each side of a set of keys. That was just the jumping off point of my thought process.
I would like to see some experimentation with this idea, but if you have another idea that branches off of this, I would love to see it. We are not locked into this image, but sometimes it helps the designer if they can "peer into the client's brain". I appreciate you asking for clarification and sharing your thoughts.

Best Wishes,
ForceFactor
13 years ago
forcefactor
United States
#37, this particular image of the woman is intriguing; I definitely like it. How about adding some context for it and thinking about a coat of arms around it? Looks great! Thank you.
13 years ago
cranberryblue
United States
Ok..will do!
13 years ago
forcefactor
United States
Thank you all, designers! Your creations are gorgeous!

Here's what I'm thinking:

How about trying for a more 3 dimensional look? And could we please get all of them made on just plain white backgrounds? It makes it easier for me to visualize it in different contexts.

#53: This is the closest so far, but for some reason this image and font brings the Brighton handbag/jewelry company style to my mind, and that seems to connotate an older demographic. Our age demographic is slightly below the 20's and up to 50's.
Also, as far as the mantling on the crest and the font, we would like it to look a bit more "edgy". For font, the big "B" in the shield of #10 is closer to what we want as far as font. It has a stronger presence than the font used in #53. We are bridging the gap between classic undergarments and chic, modern style. So I like the idea of combining traditional elements with some hip and interesting touches.
Perhaps a different font and mantling lines with a 3D feel... in a darker color, even black. What about outlining/shadowing some of the lines in the shield and mantling with a darker color to make it stand out more? #10 has darkly pigmented edges and lines within it, making it "pop". We like this. I also hope that we could use some different shades of color to highlight the different elements of the design. For instance, have a different shade in the woman's background than what she is painted in, rather than just a purple to pink fade across the whole shield and woman. Perhaps two colors in the swirly mantling?

#57- I definitely like where you're headed with the shape and the fancy scrollwork extending out horizontally. However, we won't be needing a motto or any other phrase as you suggested here. Could you possibly put the woman's shape in there?

I appreciate all of your hard work. These are awesome!!

13 years ago
forcefactor
United States
#58-- could we try leaving a plain white background behind the non-logo space of the box please? We will opt not to have any other text here than the brand name. So "fine lingerie" is not necessary. For the image, I'd like a woman from the waist up only. I do like the #37 girl shape alot, in addition to the one I personally drew. Could you possibly digitize my artwork into that shield? I'd like to see what you do with the colors and the lines of her shape. Also, is there anything you can do to make the whole image look more 3 dimensional? Thank you very much.
13 years ago
cranberryblue
United States
ok.
13 years ago
forcefactor
United States
#53 and #68, could we please try the woman in regular colors, rather than negatives (as in photo processing)? Is there a way to make her look a little more human, and 3 dimensional?

#68, is it possible to follow the breast line that I drew a little more closely? I want to not have the picture quite so explicit when it comes to her shape. You did a great job creating a very natural breast- which looks beautiful. I just think we want to soften the "point" a bit for the sake of modesty. If you look at my drawing, that's the shape I want. Also, if you could stick to a white background context, and experiment with more combinations of colors inside the logo?

Thank you so much!
13 years ago
forcefactor
United States
- Please feel free to play around with alternative fonts and font colors. Here are a few links to some that I found to be of interest:
http://www.typophile.com/files/UMT0000300_P_6513.GIF
http://4.bp.blogspot.com/_9s8iqcCd0DY/R6mL8ZZX0zI/AAAAAAAABnE/e4QTZvpUWAs/s400/ministry-page.jpg
http://i15.tinypic.com/47iskz5.jpg

- Also, please try to make the pictoral piece of the logo more crisp by experiementing with shading, shadowing, highlighting etc.

Thank you all again for the submissions up to this point. Keep them coming, we are making progress!
13 years ago
forcefactor
United States
#117- Pixy- sorry, my work computer is not letting me get to your individual comments page. This looks very pretty. Thank you for entering the contest. We are wanting a 3/4 view of the woman, at least where her back shows. Maybe even a silhouette. She should be waist up only, and nude. I like the font best that is in #111. I like your color scheme. Maybe not so much "squiggly" detail on the sides, and perhaps a different shield shape?
As far as the woman- we are looking for more of an old-fashioned, pin-up type style of drawing, rather than the digital-type Pixar-type illustration. We want it to look like it could have been made with just a paint brush. I'm sorry I don't know the terminology for this type of drawing. See #111 for reference. Thank you for participating. We appreciate having so many talented individuals entering the contest. Good luck!
13 years ago
forcefactor
United States
Dear Designers,

Thank you all for your tireless effort on this logo. You are doing a wonderful job. If you have any submissions, please get them in before 7:00 A.M., CST on Tuesday. That's our deadline for deciding if we need to extend the contest or not. We really appreciate all your time on this project.

Best Wishes and Good Luck,
ForceFactor
13 years ago
pixy
United States
hi....sorry.... just now i saw ur massage here...because yeah really i was expecting on comments page...but its ok :) ...thanks 4 liking my entries....just few moment back i submited some new entries...hope u like it....

pixy
13 years ago
forcefactor
United States
Hi Pixy,
My computer is still sending me an error message when I try to click on your name- and your name only! So I'm sorry about that. You're on the right track here. I like how you've done the shield and mantling. Could you experiment with different positions for the woman's right arm? It looks like it has been amputated, but that is not your fault. I'm the one who accidentally drew it that way and submitted it to you. I appreciate you helping me. Thank you.
13 years ago
deux
Greece
13 years ago
forcefactor
United States
Dear Mkdesign:

I'm sorry about that. Please use this link: http://senduit.com/15fdb2
Link to the image of our dog :)
http://senduit.com/15fdb2

Thank you and sorry for the hang up with the links
13 years ago
pixy
United States
Hi CH,
please check both links which you've just provided in the last they both are same & I downloaded those images & we still seeing that a female sketch.

Thanks
Pixy
13 years ago
forcefactor
United States
Sorry, here is the image again, as well as those of the dog. Thank you, Pixy.
http://senduit.com/77e020
http://senduit.com/be01c1
http://senduit.com/c4e371
http://senduit.com/8e2a0f
13 years ago
pixy
United States
ur wellcome :)
13 years ago
forcefactor
United States
#149, Bomba:
Sorry, my computer isn't letting me click on your name or Pixy's for some reason. But I wanted to tell you that I really like the dog's image that you did. I like this different view of him. Very nice.
13 years ago
bomba
Serbia
Thanks
13 years ago
forcefactor
United States
Dear Designers,

Thank you all so much for all your fantastic artwork. We really appreciate you taking the time to enter this contest. It was fun seeing all your unique interpretations of our logo.

Best Wishes,
ForceFactor
13 years ago
forcefactor
United States
Dear Designers,

It looks like we have picked a winner: Shnick Studios. We are now just modifying the final design with Shnick directly. Thank you all for your wonderful submissions. I appreciate all the great ideas.

Best Wishes,
ForceFactor
13 years ago