#18, #19, and #20 have nice fonts, but we need to get away from using the traditional house graphic. Boston homes are traditionally condos and high rises rather than the typical single family home with a chimney that you see in the suburbs or countryside.
#29 is solid, however, the building graphic of #31 is better, can we switch these. Also, It does look perhaps a little more appealing to see the building graphic as more of a part of the logo (such as in #36) versus how the building graphic is was over on the left. Not sure if the building graphic needs to be in the center as #36, but perhaps not entirely on its own on the side. Thoughts?
The font used for BOSTON is possibly a little harsh, especially after looking at #36, can we see some variation on the font? As well, having the full buildings on the left looks ok, when you put them in the middle, perhaps not ideal, and when they are in the middle, the line coming down off 111 Huntington does not look that good. Any ideas?
The abstractness of the graphic in #100 and #101 is really nice. While #101 would be nice to use for additional branding, we're looking for something that will fit within the more of a horizontal confine right now. On #100, could we also try a horizontal line, in addition to the rounded line, perhaps starting the horizontal line a little to the left of the abstract graphic, and then heading over to the right.
#56 is nice, but it's hard to get past the horizontal line to the prudential tower, and the line coming down off of 111 Huntington, there is something about those lines that just make the logo look odd, not sure what to suggest on this?
Can we see what #112 and #141 would look like if the size of real estate observer was a touch larger and darker, as well, the tag line could stand to be a touch larger and more prominent because it is currently hard to read.
The height of the overall logo may be too much, on #157 and #158, can the building graphic's bottom most point (the bottom arch essentially) be moved downward slightly so that it is on the exact same level as the tag line text?