Boston Real Estate Observer Logo Design Contest

Boston Real Estate Observer has selected their winning logo design.

For $300 they received 264 designs from 30 different designers from around the world.
Contest
Logo Design Brief
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bostonre
United States

Slogan

Comprehensive & Exclusive Boston Real Estate News

What We Do

Comprehensive news coverage of Boston residential, commercial, and lending real estate markets.

Industry

Real Estate

Top Three Things to Communicate

#1 - Expertise
#2 - Comprehensive Boston real estate news coverage
#3 - Innovative

Our Target Audience:

Our site reaches an audience between the ages of 20 and 80, both male and female, with an income of $50,000+ USD and a college education. Readers are predominantly located in and immediately around downtown Boston, but also include those considering a move to Boston, or who are doing research in the real estate space outside Boston given that Boston is one of the premier markets in the country. For commercial real estate and lending coverage, readers are typically involved in the real estate industry exclusively, however, when looking at our residential real estate coverage, readers span the gamut of industries and interests. All of our readers value unbiased, comprehensive, factual, and in depth coverage of the Boston real estate market.

Color Preferences

In no particular order, colors that are ok to use are: blue, grey, orange, red, green. Colors that could be avoided include: yellow, purple. It's understood that use of colors will be driven by the overall design, and we are not adverse to seeing various designs.

Our Ideas and Additional Information:

Real estate in Boston is condos and high rises, not the traditional "home" with a chimney, this is an important point for those considering the use of a graphic in the logo.

If a skyline is going to be used, it needs to be recognizably Boston.

We're aiming to be the new standard in online news, the next generation of a real estate newspaper or magazine for instance. The logo should be slightly wider than it is tall - take "The Boston Condo Blog" logo at www.bostoncb.com as an example of where this logo would be placed on a website. Designs do not have to incorporate the "slogan", but if it can add value to the overall design, it will be interesting to see how it is used.

Themes

Serious
Refined
Secure

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

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Discussion

Discussion

bostonre
United States
Logo #3 and #4 appear a little unpolished / unsophisticated in terms of bubbly fonts and times new roman-like bottom font. The idea of leveraging a Boston skyline with some of the key landmarks (Hancock Tower, Prudential Center, 111 Huntington Ave, etc.) could be interesting, but it appears slightly "cartoony" in these logos. As well, the idea of the logo having a slight curvature is not ideal.
13 years ago
bostonre
United States
Logo #1 and #2 appear quite polished, however, it almost appears as though they are representative of a home being sold versus providing a high quality magazine / newspaper style comprehensive news source. It's nice to see the logo with and without the "slogan". In the "Our Ideas and Additional Information" section, the layout of the logos, with them being slanted, are probably not ideal.
13 years ago
bostonre
United States
#15 is the best thus far. It looks sophisticated and pretty polished. It might look cool to see a little sheen added to it, but nothing over the top that would take away the classiness of its look. Also, it would be interesting to see the traditional house with the chimney replaced with a unique rendition of the Boston skyline - see the unique skyline logo of condodomain [.] com (please do not copy their logo, simply use it as an idea to generate unique thoughts).
13 years ago
bostonre
United States
Logos #10 and #14 just do not have a professional look to them. In #10, the magnifying glass is a cute play on the word observer, but observer should be taken in the context of an expert high-end source, rather than a somewhat goofy Sherlock Holmes type play.
13 years ago
bostonre
United States
#9 isn't bad, but it has too much of a playful feeling, and the use of the traditional house doesn't capture Boston real estate - see the 'Our Ideas and Additional Information' for more information, specifically, real estate in Boston is condos and high rises, not the traditional "home" with a chimney, this is an important point for those considering the use of a graphic in the logo.
13 years ago
bostonre
United States
#12 is ok. The skyline is too wide, and it's not Boston - see the 'Our Ideas and Additional Information' for more information, specifically, if a skyline is going to be used, it needs to be recognizably Boston. The fonts are a little clunky, the slogan font is ok, but the rest is not ideal.
13 years ago
bostonre
United States
#5, #6, #7, and #8 are too simplistic, the fonts don't really grab you, and the use of the traditional house is just not Boston - see the 'Our Ideas and Additional Information' for more information, specifically, real estate in Boston is condos and high rises, not the traditional "home" with a chimney, this is an important point for those considering the use of a graphic in the logo.
13 years ago
bostonre
United States
#16 is nice, it's very clean, but also has a little bit of a "pop" to it. The slogan text is not ideal. The logo is quite random, and overall, the logo probably has too height. It would be nice to see some text changes to the slogan, and use of a more Boston oriented graphic.
13 years ago
bostonre
United States
Wikipedia has a good photo of the Prudential Center and 111 Huntington:
http://en.wikipedia.org/wiki/File:111-Huntington-Ave.jpg

These two buildings, along with the Hancock Tower (URL below) are probably the most distinctive part of Boston's skyline.
http://en.wikipedia.org/wiki/File:John_Hancock_Tower.jpg
13 years ago
terraelise
United States
I will be back in town Thursday, April 2 and check in on the status then to see if you need any changes, thank you!
13 years ago