Comprehensive & Exclusive Boston Real Estate News
What We Do
Comprehensive news coverage of Boston residential, commercial, and lending real estate markets.
Top Three Things to Communicate
#1 - Expertise
#2 - Comprehensive Boston real estate news coverage
#3 - Innovative
Our Target Audience:
Our site reaches an audience between the ages of 20 and 80, both male and female, with an income of $50,000+ USD and a college education. Readers are predominantly located in and immediately around downtown Boston, but also include those considering a move to Boston, or who are doing research in the real estate space outside Boston given that Boston is one of the premier markets in the country. For commercial real estate and lending coverage, readers are typically involved in the real estate industry exclusively, however, when looking at our residential real estate coverage, readers span the gamut of industries and interests. All of our readers value unbiased, comprehensive, factual, and in depth coverage of the Boston real estate market.
In no particular order, colors that are ok to use are: blue, grey, orange, red, green. Colors that could be avoided include: yellow, purple. It's understood that use of colors will be driven by the overall design, and we are not adverse to seeing various designs.
Our Ideas and Additional Information:
Real estate in Boston is condos and high rises, not the traditional "home" with a chimney, this is an important point for those considering the use of a graphic in the logo.
If a skyline is going to be used, it needs to be recognizably Boston.
We're aiming to be the new standard in online news, the next generation of a real estate newspaper or magazine for instance. The logo should be slightly wider than it is tall - take "The Boston Condo Blog" logo at www.bostoncb.com as an example of where this logo would be placed on a website. Designs do not have to incorporate the "slogan", but if it can add value to the overall design, it will be interesting to see how it is used.