Body Mastery Logo Design Contest

Body Mastery has selected their winning logo design.

For $250 they received 133 designs from 8 different designers from around the world.
Contest
Logo Design Brief
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Tahnastasia
Australia

Slogan

Deciding between: "Free your body. Empower your life." AND "Move from pain to freedom."

What We Do

Our pioneering online program teaches people how to live without pain and stiffness. They learn how to move effortlessly and freely, like a carefree child, without pain or limitation. The program is based on sophisticated Feldenkrais movement processes and neurological re-wiring. Our participants learn to become a master of their own body, so they no longer need to rely on painkillers, physiotherapists, heat packs, masseurs.... It's a life-changing program! (To get an idea of the team behind this program, see my website http://www.feldenkraismelbourne.com.au)

Industry

Medical

Top Three Things to Communicate

#1 - Effortless, free and fluid MOVEMENT
#2 - Inspiration and hope
#3 - Joy and playfulness

Our Target Audience:

Our target audience is people with long-term body pain (eg back pain, neck pain, knee pain, hip pain) and people with movement difficulties (eg sitting at computer, gardening etc). Our clients are male and female, usually over 30.

They fall into two types. (1) Sophisticated, educated people, cultural creatives, who are trying to lead productive, extraordinary lives, but their bodies are getting in their way. These people are excited to try an alternative approach to pain management. They people are interested in personal growth and in taking personal responsibility for their lives. They are not seeking a quick fix, but are seeking real deep change in their lives.

(2) Ordinary average people who suffer from long term chronic pain (eg office workers, housewives). These people have tried all the traditional approaches to pain relief, to no avail, and are at the end of the line, and therefore are ready to try something different.

Both groups will be drawn to my program because it INSPIRES, UPLIFTS and MOTIVATES THEM and because it gives them HOPE that at long last they can get rid of their pain and get their life back.

Color Preferences

I like cheerful, uplifting, bright colours. Aqua, teal, sea blue, electric blue, indigo, light mauve, and any colours in that blue/purple colourscheme. I don’t mind a bit of cheerful yellow or red or light green.

I don’t particularly like orange.

I really DON’T like dull or dark colours like grey, brown, dark blue, dark green, black etc, unless it’s just in the outline or for contrast. :-)

Our Ideas and Additional Information:

The logo primarily needs to give a sense of BEAUTIFUL HUMAN MOVEMENT. If possible, it would also be good for it to convey a sense of mastery too. (But the most important thing is the movement.)

The image needs to evoke movement that is GRACEFUL, EFFORTLESS, FREE, POWERFUL AND FLUID. It’s not about muscles, it’s about effortless fluid movement.

I’d love my logo to have a sense of colour and beauty and cheerfulness and light. It needs to INSPIRE people and give them hope.

I like the idea of using the figure of a person (OR PEOPLE) leaping gracefully through the air. Perhaps a female figure, as that is more sleek and supple. A long fluid line, with arms thrown UP in the air with joy, legs leaping through the air or jumping up, her back arched a little.

Or two figures - one female, one male. (But I don't want them to look like they're dancing...)

Or maybe someone moving/cartwheeling through nature, (ocean, countryside, mountains, sea/sun) to give a sense of freedom to the movement...?

But I’m open to ANY other ideas you have! The logo might not take the form of a human body at all. Maybe it’ll be a dolphin or a cat, or maybe something else altogether... You guys are the creative ones!

I’m happy with a design with lots of detail, if it is subtle and beautiful and artistic. Otherwise, something simple and striking would be great.

I don’t know if there’s a way to add the idea of “mastery” into the image. Any ideas? Maybe the word “Body Mastery” could somehow have something build into it, like a graduation hat or something. Hmmm... I’m open to ideas on that one.

But I definitely want the word MASTERY to be EMPHASISED, at least by font and colour.

I haven’t decided on the tag line to go with Body Mastery yet. But to give you a sense of the kinds of tag lines that may end up going with the design, I’m thinking of things like “Move effortlessly, live without pain”, “The pioneering pain-relief program”, “Change your life by how you move through it.” “Live an empowered, pain-free life!”, Master your body, master your life”. “Self-transformation through movement.” etc...

I’d like the logo to be delivered to me in a format that can be modified, in case I decide to add in a tag line later on.

Have fun with it!

(ps - I’d love to offer more money, but USD $250 is a lot more in Australian dollars!)

Themes

Colorful
Playful
Exotic
Elegant
Bright
Luxury
Expensive
Refined

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Emblem

A badge that usually envelopes the logo
Character

A mascot represents the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print

Entries
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Discussion

Discussion

Tahnastasia
Australia
Hi guys, I'm really looking forward to working with you over the next few days.

Just to let you know, I'm based Down Under in Australia, so I'm likely in a different time zone to many of you. But I'm a bit of a night owl, so it should work out ok and I'll get back to you all as soon as I wake up each morning!

Cheers
Tahnee
12 years ago
Tahnastasia
Australia
Hi everyone, I dragged those designs to not interested becasue they didn't match my brief in any way at all. THe main things I specified was that the design should evoke human movement. So far none of the designs do that for me at all, other than design #3 by rosyadybad. But that ones doesn't use any of the colours I like...

I ranked #8 high only becuuse it uses the colours I like, and it has a bit of movement in it. So does #6.

But so far they are all much too abstract for me. I'd like to see some logos that literally have human movement in them first, like I described in my brief.

Maybe further along in the process we can play with the more abstract designs.

But thanks for getting started!
12 years ago
Tahnastasia
Australia
Hey guys, 7pm here. I'm liking the direction you're heading in #8 and #14. Nice leaping woman!

I like the vertical body shape in #8 more than the horizontal body in #14, but think the vertical one would look better beside the words rather than on top of them.

I'd love to see lots more variations on this theme. Different kinds of body shapes, different placements of the woman relative to the text.

I like the colouring better in #14, the moving from purple to blue is lovely. Maybe a bit more could be done with that, moving through different shades in the blue/purple spectrum... This could add another sense of movement...
(Or not!)

ps - I also like the background gently fading from blue to white. Nice.

Rock on.
Tahnee
12 years ago
Tahnastasia
Australia
ps - Here's an image I saw while trawling through Google Images, that I really LOVE.

http://debbisoulpurpose.wordpress.com/2008/10/16/new-entrepreneurs-in-soul-purpose/?referer=sphere_related_content/

It may be a bit too detailed for a logo, but I do think it's very beautiful with all the swirls in the background. Although for my logo I need a sleek body, so the skirt wouldn't work.

Cheers
Tahnee
12 years ago
Tahnastasia
Australia
Thanks Wolv. Your design #15 is nice and elegant, but it's too corporate looking for me. I do prefer the wilder freedom of #14 and #9.

The figure in your design is a little chubby. Maybe its hands/feet could be sleeker or its ends more elongated and tapered somehow? It doesn't really evoke freedom or grace or elegance at the moment. But I do prefer your version with the stars around the head to your other design. And I prefer it to the more abstract designs that don't include a human body, that I ranked lower.

Thanks!
12 years ago
Tahnastasia
Australia
Hey guys,

Here are some GENERAL COMMENTS for all of you design legends! (You're doing a great job so far.)

I'd love to see some COMPLETELY NEW IDEAS coming through. (Although of course it's worth still refining the few I've ranked highest.)

One idea a friend just had was to maybe have two leaping figures - a man and a woman - so the logo will appeal to both genders. What do you guys think? Any way to make that work? I don't want it to look like a dance program though...

Am open to lots of ideas, so long as they capture the idea of graceful, effortless, free, joyful human movement.

A tip: If you're going to draw a leaping figure, I really like arms being thrown UP in the air, rather than backwards, as it shows joy.

It is becoming apparent that it looks good to emphasise the word "MASTERY in the logo, either in a different font or a stronger colour, or both.

Have fun!
12 years ago
Tahnastasia
Australia
YAY! I'm starting to get some designs come through that look more joyful!

I think throwing the arms up in the air is the KEY to that... See #33 and #34 for some cool arms.

And I really LOVE the decorative detail, the light-filled use of colour, and the great emphasis on the word "Mastery" in #25.

Heading towards midnight here... Must get some zzzzzzzzzzs......
12 years ago
RaspyDesign
United States
DESIGNERS: PLEASE BE AWARE THAT STOCK CLIP ART IS NOT PERMITTED. ANY STOCK ART FOUND WILL BE REMOVED NO MATTER WHAT PLACE YOU ARE IN.
12 years ago
Tahnastasia
Australia
Hi guys and gals,

A GENERAL COMMENT. I'm realising that because my leaping figures are so elegant and feminine, the text of the words needs to be in a strong solid capitalised masculine font, to balance it.

I'm also realising that because the design is quite complex, the fewer colours and the less decorative detail the better. If the leaping figure is swirly, then the text needs to be plain. If the text is swirly, then the leaping figure needs to be plain. Then the logo will look sleek and striking, rather than busy.

But I'm loving the designs so far!

Any other designers out there want to throw their hat in the ring? It would take beautiful drawing skills to compete with the two front runners...

Tahnee x
12 years ago
Tahnastasia
Australia
Hey there, the black and white looks great.

Thanks for trying a different colour scheme, but they all look kind of washed out and transparent now. And they are all blue now, with no purple in them at all.

Can you try #96 and #98 with the figures just as clearly defined and rich with colour as your earlier ones, but instead of the pinky-purple you were using in the bottom half of the figures can you do a more bluey-purple. So it's less burgundy and more purple. Just so I can see if it looks better.

And can you add an exclamation mark to the tagline 'Move yourself from pain to freedom!" so I can see if it looks better?

Thanks
12 years ago
Tahnastasia
Australia
It's good to see the designs in black and white, coz I can really see the differences between them... Even though#108 has a more balance image, somehow the tagline gets a bit squished in it. And I think that the eye is more drawn to the business name in #111.

So maybe #110 is better. What do you think?

It might be good to see #106 in clack and white too, just to compare.

Once I've chosen which design is best, then we can lock down the final colours and the final tagline.

I really appreciate all yoru work with this. It looks like your competitors have been scared off by your great skill!

Tahnee x
12 years ago
Tahnastasia
Australia
Hey there, that was quick! I LOVE the colours you just did in #116. Can you do the exact same colours with the other design - ie the two people leaping unevenly - #111. That's my favourite design.
T xx
12 years ago
Tahnastasia
Australia
Getting down to the wire... It's looking great!
12 years ago
Tahnastasia
Australia
Fantastic! Number #130 is the best of all of them! I love the colour! It looks great against a white background too.

Can I see it with the other background? Just want to check that the light aqua heads don't dissolve too much into the top of the background.

Assuming that that background works, number #130 will be the winner! And it would be great if you could submit it with all three backgrounds.

Well done!
Tahnee xx
12 years ago
2BPencil
Canada
stock clip art???
12 years ago
peachdz9
United States
Dear CH,

When you select your winner and do your final ranking, please consider ranking different designers/concepts in your top ten.....not different variations/tweaks from the same designer. While only the #1 rank wins the prize, the other top designers that worked hard for your contest appreciate being ranked...as LT has a point system attached to those rankings.

All of the designers on this site have an overall ranking. This rank is determined by the number of points we have. Points are gained by having an entry in the mix at the end of a contest. Its a consolation prize of sorts for those designers who worked very hard only to miss out on the cash. The points allocation follows thus:

-----
Points are awarded at the end of the contest by the client:
1st - 50 points
2nd - 20 points
3rd - 10 points
4th - 5 points
5th - 5 points
6th - 3 points
7th - 3 points
8th - 3 points
9th - 3 points
10th - 3 points
11th+ - 1 point

That being said...of course you can rank any way you choose.
12 years ago
Cheers Dzyner, wtg on win.. can see the effort..
thnx for ur feedback and communication tahnee..
12 years ago
Tahnastasia
Australia
PeachDZ9, I've spread the shortlisted places among as many designers as I can... Unfortunately only two designers really put any effort into this campaign. The others only submitted one or two designs.

Luckily, they were both really talented and really understood what I was looking for. So I ended up with a logo that's perfect for my business.

Thanks everyone, for all your efforts.

Tahnee x
12 years ago