Sales and Marketing Execution as a Service
What We Do
We offer Sales and Marketing as a Service (outsourced) including demand generation, lead generation and nurturing, campaign management, and sales process execution; we also resell or have referral agreements with leading sales and marketing support products like salesforce.com, insideview.com and gotomeeting.com.
Top Three Things to Communicate
#1 - Work Ethic - we are not sales "prima donnas - we bring a "blue collar work ethic to the business of selling.
#2 - Technically proficient in the infrastructure that improve sales and marketing success.
#3 - That we are results oriented - by leveraging technology we can provde clear measurable analytics.
Our Target Audience:
Small and mid size companies that sell software/technology and/or services that have limited resources to support sales and marketing functions. These companies have had little or no success adopting current technology that improves sales and marketing. These would include the efforts I described along with Customer Relationship Management software, resources to execute email marketing programs, demand generation strategies, sales followup as well as inbound marketing technologies like search engine optimization and social media optimization.
Various shades of blue as a primary. Highlights or contrasts in shades of teal, Grey, silver, gold or white might work well.
We are open to ideas.
Our Ideas and Additional Information:
Capital equipment manufactures hire independent manufacturers sales reps - our model is similar to that for software and technology companies. We have the technical infrastructure for these companies to outsource or supplement sales and marketing; we also sell and implement the products we use as consulting services.
Comments Update June 14th:
Several submissions play on the blue collar and tie. The connotation that blue collar is to make is that of a hard worker - think hardhat, steel worker, construction - in a typically white collar world.
I like the idea of an abstract hard hat with a tie built in to a professional fonts. I like a technically oriented pictorial if it communicates work ethic. It should say we work at selling technology like steel workers work at building a building.