Biologic Patent LandscapesLogo Design Contest

Logo Design Contest
Contests / Biologic Patent Landscapes

Biologic Patent Landscapes has selected their winning logo design.

For $525 they received 298 designs from 36 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
The Orange Book of Biologics
What We Do
We are legal specialists focused on providing biopharmaceutical companies (worldwide) high-value information and analysis about U.S. patents that protect biologic (protein-based) drugs.
Industry
Medical
Color Preferences
We request that logo designs be submitted in black and white during the initial round of the contest. Then we’ll ask top-selected designers to add colors in subsequent rounds.
Our Ideas & Additional Information
Our company name, Biologic Patent Landscapes, reflects the different landscapes (which we think of as tree canopies) that protect each of the hundreds of FDA-approved biologic drugs. Thus, we are interested in marks that illustrate "landscape" and "protection." Some initial ideas:
* A strong visual concept would be a tree with broad canopy (or different types of trees with different canopies). This design direction would symbolize patent protection of a biologic drug while also tying into our company name. (The concept could be pursued as different trees with different types of canopies since biologic drugs are typically protected by multiple different patents, resulting in "overlapping protection.")
* Another approach would be a pergola with vines that provides certain shade/protection, with or without a larger nearby tree providing even more protection
Themes
Refined
Simple
Necessity
Modern
Secure

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Discussion

 
Client
Additional notes:
* Please submit initial logos without the slogan, and we can add that in later
8 years ago
 
Client
* Please submit logos on white background (no black backgrounds)
8 years ago
 
Client
* If you are including tree(s) in your rendering, might be interesting to use ones that have a broad canopy (to help emphasize the idea of "protection")
8 years ago
 
Client
Note that the logo doesn't have to be trees and/or landscapes; these were just suggestions. Overall, we would like a clever and modern, clean-looking logo that reflects the company name and the idea of "protection." We are very open to other concepts! Thank you.
8 years ago
 
Client
Successful logos will avoid looking like a landscaping company. Also, the words of the company name need to have the same typographic treatment....i.e., all are at the same "level" (vs., for example, "landscapes" should not be portrayed as a smaller/lesser word)
8 years ago
 
Client
We are not interested in logos that incorporate "shields." Thanks.
8 years ago
 
Client
We see that it's challenging to give "equal weight" to all 3 words in our company name. So, we'd like to see "Biologic Patent" more prominent than "Landscapes" in the logotype—but in a way that avoids looking like a logo for a landscaping business. Thanks.
8 years ago
 
Client
Some great designs coming in, and as things evolve, we wanted to provide a bit more direction that we hope will be helpful:
—In conveying the idea of "protection," the concept of "overlapping protection" would be on target (what is being protected are biotechnology drug patents)
—To be clear, when we say "biotechnology drug patents," the type of drugs our company focuses on are not pills and capsules; they are protein molecules
—So the ideal logo would be something that visually communicates "overlapping protection" over protein molecules...we know that's a tall order, but we aren't as interested in logos that show this literally as we are in clever/conceptual "visual metaphor" interpretations of this idea
—We are not interested in "BPL" / acronym logos....just the name of the company, and a cool/clever graphic mark.
—We would love to see some other ideas vs. trees! And this includes leveraging the words to be part of the image
8 years ago
 
Client
For those pursuing tree motifs: We just uploaded some sample tree images & graphics that have canopies reflective of what we're after re: "protection." Thanks.
8 years ago
 
Client
A reminder that we are not interested in shields as a way to get at the idea of "protection." Also aren't interested in umbrellas. Thanks.
8 years ago
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