Biologic Patent LandscapesLogo Design Contest

(to be clear: We do definitely need to portray the protein. It's just not working with these overlapping layers and not sure how else to direct this to get to something that "hits it" for us.)

Thanks so much for all the variations. We know it's a challenge to design by "prescription." The tricky part of this is how to represent the protein under the overlapping layers. It's likely that it would have to be an abstract vs. more literal portrayal of the protein. The iterations have been very helpful but we are not sure this logo will work because of the protein part. We really appreciate all your time and effort; we are going to think about this. Thanks.

Ok. I will wotking on it. Thanks again.

Style of 3 in this one: https://www.google.com/imgres?imgurl=http%3A%2F%2Feng.thesaurus.rusnano.com%2Fupload%2Fiblock%2F94a%2Fbelky1.jpg&imgrefurl=http%3A%2F%2Feng.thesaurus.rusnano.com%2Fwiki%2Farticle561&docid=OsAeJeWrbEKsDM&tbnid=h7G8s-4KEZ_FlM%3A&w=870&h=256&ei=VJDyVsCcEMvz-AH8soKACQ

Hello, and thank you for this latest round of logos. Could we try this:
- Use one protein representation
- Place under the point of the bottom blue layer, so that the whole graphic resembles a broad (abstract) exclamation mark
- Try ribbon-like representation of the protein this time, as in style of 3 in the following sample:

working right now.

Fantastic, and thank you.

Hi: Yes, I always wanted to submit if you have a request, please always feel free to ask if you want a tweak or modification. By the way, I will submit your latest request right after my breakfast.

Hello: Just wanted to be sure you got today's feedback. Will you let us know if you plan to submit any more logos based on that direction? Thank you.

Reminder that we should leave out the tagline for now. And so that would leave room for exploring placing protein at the point of the bottom blue canopy vs. lots of them spread out under it (or placing one that looks partially covered by the bottom blue canopy.) Thanks!

Hello, thanks for all the entries. They are all very similar and so it is a little difficult to discern between them. Overall, the different-size canopies is good. What we're mainly interested in is how you might portray the protein/drug under the canopy. The way you have done it in these latest candidates is probably a bit too subtle. Could we see the protein/s depicted at the point of the canopy, or perhaps just a but "under" the bottom blue canopy? And can we see some other ways to depict the protein? In addition to the links we provided yesterday, here is a link to samples of 3d proteins that could also work (note that the 3D"ball and stick" structures are what we are talking about): https://www.google.com/imgres?imgurl=http%3A%2F%2Fthumb101.shutterstock.com%2Fdisplay_pic_with_logo%2F1126007%2F296386943%2Fstock-vector-chemical-structural-formula-and-model-of-adenine-dna-and-rna-nitrogen-base-d-and-d-296386943.jpg&imgrefurl=http%3A%2F%2Fwww.shutterstock.com%2Fs%2Frna%2Fsearch.html&docid=QbotJPOjLbSziM&tbnid=ho5JB1nPgO0XqM%3A&w=450&h=470&ei=tVDxVuXMFcez-AHQnpPoCA
also:
https://www.google.com/imgres?imgurl=http%3A%2F%2Fthumb7.shutterstock.com%2Fdisplay_pic_with_logo%2F1126007%2F195759311%2Fstock-vector-glycine-gly-chemical-structural-formula-and-models-amino-acid-in-vacuo-zwitterion-d-and-d-195759311.jpg&imgrefurl=http%3A%2F%2Fwww.shutterstock.com%2Fs%2Fglycine%2Fsearch.html&docid=WIa6JnqJfm_nRM&tbnid=nYSwpzJ0jBeSQM%3A&w=450&h=399&ei=tVDxVuXMFcez-AHQnpPoCA
Thanks very much for all the submissions.

Yes... I'm working right now.. Thank you again...

Thank you. Some additional direction as you work on next versions: We like how the logo shows overlap in the 3 canopies, and under that overlap would be where the protein is. While the 3 canopies being the same shape and size (but just different colors) is visually appealing, to really hit the visual metaphor we are aiming at, would it be possible to also see version where the canopies are different sizes (this would indicate different scopes of patents) as well as different shapes (this would indicate different types of patent claims)? Maybe the different shapes would get too busy, but we'd love to see it if you can work it out....in addition, feel free to show version with just different sizes as well. Thanks very much.

Hi, thanks again. I will update this morning your request.

Hi again: We know this logo won't work in black and white because of the overlapping parts, so we would need to be sure it works well in grayscale. We see this in #198, but we don't think this will work adequately when the logo is used at small size; would need more contrast between the layers. Thanks for your time and effort.

See comments for #215

See comments for #215

See comments for #215

See comments for #215

See comments for #215

This is looking good. A few things: Should be "Biologic" (not "Biological" in the name. Also, we'd like to see logos without taglines until later. And we'd also like to see other sans serif fonts; the overall look we are after is modern but very professional and sophisticated. Finally, the graphic part: We wonder if the molecules under the blue canopy could be depicted more like a protein drug. Unfortunately, I can no longer load graphic samples, but there are 2 ways you could depict the protein drug that would get us closer to what we are after...you could either do the "2d ball-and-stick approach" shown here: http://www.shutterstock.com/pic-136016786/stock-vector-amino-acids-d-chemical-structures-of-the-common-amino-acids-found-in-proteins-with-atoms.html or you could show use a "chain or amino acids" approach as depicted here: https://www.google.com/imgres?imgurl=http%3A%2F%2F33.media.tumblr.com%2Fcd5fad3deb193eb8ea3e3fafc143e65b%2Ftumblr_inline_mn0lxkYKZ11qz4rgp.jpg&imgrefurl=http%3A%2F%2Fbitesizedbiology.tumblr.com%2Fpost%2F885035893%2Fto-eat-or-not-to-eat-meat-that-is&docid=zBJXUqmZYOtTMM&tbnid=_EmsLaJZrapelM%3A&w=500&h=254&ved=0ahUKEwiIw-DSpNLLAhUBWD4KHdwOAIYQxiAIBSgD&iact=c&ictx=1 [either the part labeled "protein" or the part labeled "peptide" would work on that one); or here: https://www.google.com/imgres?imgurl=http%3A%2F%2Fbiosocialmethods.isr.umich.edu%2Fwp-content%2Fuploads%2F2014%2F09%2Faminoacidproteinv3.png&imgrefurl=http%3A%2F%2Fbiosocialmethods.isr.umich.edu%2Fepigenetics-tutorial%2Fepigenetics-tutorial-gene-expression-from-dna-to-protein%2F&docid=gt2JF3mZMEtDGM&tbnid=BbohgmMfLjdoEM%3A&w=402&h=191&ei=1CzwVvmLKoLb-QHnqaCgCA [the part in the circle is the relevant part]. Thank you.

Thanks again, I will submit another variation of this with something to protect.

See comments for #168

Also interesting though showing what is being protected would get closer to what we're after.

See comment for #201

See comment for #201

See comment for #201

This is interesting. Ideally we're looking for a logo that conveys "overlapping protection of biologic drugs." this has the overlapping concept down, and there is a "landscapy-y" aspect to it that ties well enough into the name...to make it a top contender we'd need to get at that idea of what the layers are protecting...literally, they would be protecting a protein drug. Keep in mind that successful logo will probably get at the main concept by portraying the idea abstractly (as you are doing here) vs. literally. Thanks for your contributions.

see comments for #114

#114 & #115: Kind of cool. See comments for #99 re: different shade cast by these trees that offer different canopy protection

Hi, here are my updates #114 and #115. Thanks.

You mean I will remove a few leaves/branch?

ok.thanks

looks really cool. But again...have decided we want to stay away from umbrellas. Thanks.

Hi, thanks again, working right now..

We are going to stay away from umbrellas as a motif. This is clever and looks cool, though! Thanks.

This one is interesting. the tree canopies are really dense and we worry the logo will look "blobby" when used at small sizes...but you're getting at something good. If the shade these trees cast reflected how much canopy they have....one casting more shade than the other...that would be good. And it's good they have some overlapping parts.

Hi, thanks for the feedback. I will update my entries first hour in the morning. It almost midnight here.

Thanks for the concept. This tree might be a little too dense (will look blobby wen used at small size).

Hello: We like the idea of using more than one tree. But the idea would be to convey different types of tree canopies offering different types/levels of protection.