BioExpressLogo Design Contest

Logo Design Contest
Contests / BioExpress

BioExpress has selected their winning logo design.

For $300 they received 500 designs from 71 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
We deliver superior science!
What We Do
We sell innovative scientific products (plastics, chemicals, benchtop instruments) to life science/biotech/pharmaceutical researchers across the U.S.
Industry
Technology
Color Preferences
Probably favor Greens, Blues, Dark Purples...definitely want more than one color, or at least 2 shades of a given color. Must also transfer well to one color applications such as a black and white printer.
Our Ideas & Additional Information
You can read our mission statement here:
http://www.bioexpress.com/mission.html
But disregard anything artistic you see on our website as we want something completely new. We have seen some promising concepts that create depth or dimension which seems like a good idea.
Themes
Modern
Refined
Adventure

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Discussion

 
Client
We'll want all caps for BioExpress or the mixed case as in this sentence. Space-wise I wish we could stack the Bio on the Express like #6 , but we'd confusion over whether it's one or two words so please keep together.
15 years ago
 
Client
Like #9 in that it would work with and without the tag line. Of course, I could see simple adjustments to #4 and #1 to go without tag line or move the graphic on top.

We do want to be science/molecular, but not "atomic" looking. Concepts that might work: 2 shapes coming together for a perfect fit as would be used to illustrate a drug binding to a cell receptor, or something suggesting a double helix pattern. We don't want test tubes or beakers. Like the dimension aspect in #1. Probably need more line weight in name text than #4 currently has.

On color, I would just aim away from what number #6 has, as these seem too playful. Thanks so far!
15 years ago
 
Client
Good helix on #57, but I've asked artist to resubmit without the separation between Bio and Express.

Simple designs are appreciated, too.

15 years ago
 
Client
Please don't withdrawal any designs during judging.....especially those that haven't been ranked.
15 years ago
 
Client
We will. Decision started to go more "committee" than originally planned.
15 years ago
 
Logo Designer
It is best that a single person will decide on the final logo. I see already the "committee" rejected some good designs and left some that are quite bad.

Good luck on deciding and choosing the best design for your company!


15 years ago
 
Client
Please excuse the extension. A few designers have indicated they had some designs already in the works. We welcome the opportunity to look at them.

The initial designs, while compelling, seemed to bias the later submissions towards similar concepts. We feel the current front runner stands out and is poised to be declared the winner, but we didn't have a lot of this kind of independent direction to compare this too. We hope that we will get some additional unique designs to consider....either solidifying our current front runner, or satisfying us in a way that we have yet to see.

Please stay away from light purple/pink colors.

Thanks.
15 years ago
 
Client
We've had problems with a logo in the past (for a brand, not our company) where a letter wasreplaced with a graphical element, but this led to some customers difficulty...so unless the letter is still very obvious, don't risk replacing letters. Thank you.
15 years ago
 
Logo Designer
Please consider choosing a simple and effective logo design, not full with effects that distract attention from the logo and your company.

Read these articles - http://identityworks.com/tools/index.htm - to better understand what Corporate Identity truly means and try to take the right decision on choosing the new logo for your company :)


15 years ago
 
JR2
Logo Designer
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15 years ago
 
Logo Designer
Any final decision on this contest?
15 years ago
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