Bill Flow SystemsLogo Design Contest

Logo Design Contest
Contests / Bill Flow Systems

Bill Flow Systems has selected their winning logo design.

For $475 they received 198 designs from 15 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
Simple, automated, and secure; how bill payment should be.
What We Do
We provide SaaS software for companies and individuals to use in streamlining personal bill payment and cash flow reporting.
Industry
Technology
Color Preferences
Open to any subtle color scheme, but needs to work well in simple grey or B&W. Don't want to be "locked in" to a particular color palette.
Our Ideas & Additional Information
Movement / Flow; Transformation: physical to digital; Automation; High Tech. One concept may be something that represents the transformation of a paper (physical) bill into a digital stream (see attachment). The attachment is a simple ROUGH concept. Please feel free to refine it, but do not hesitate to deviate or interpret it in other ways. We want a broad range of ideas.
Ideally we'd like something where the design can function well both with and without the company name - i.e. a Wordmark with an abstract mark that can stand on its own.
Themes
Modern
Secure
Masculine
Simple
Gray
Luxury
Refined

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Discussion

 
Client
Thanks to everyone that has submitted so far! I will try to comment on at lease one logo from each entrant, but will not have time to comment on EVERY individual entry. Comments should be broadly applied to all your entries that don't receive specific comment. I will try to rank as many as possible though.
8 years ago
 
Client
Hi All, I uploaded several reference images to try and clarify what we mean by simple, modern and elegant. These all represent the "flavor" we like. Again, the original sketch we uploaded was only a ROUGH attempt at conveying the ideas of movement / flow, and transformation (Physical to Digital). If possible we would like to represent those in a MUCH more refined and elegant way. It can be way more abstract than what we did if it can evoke some of those qualities. We want a clever thoughtful logo with a strong graphic element that can stand alone. Again, it can have color / tone, but it needs to work as a simple figure ground element.
There is a limit to the number of images we can upload so I am going to remove our original sketch shortly, so I can upload another reference image.
Thanks for the work so far and we look forward to more!
8 years ago
 
Client
Thanks to everyone that has posted and is continuing to post. I really appreciate everyones effort, and the great designs that are starting to develop. In the attached reference images please pay special attention to the simple elegance and color pallet of the Oxbow and the Monte Cristallo designs. I find those to be stunningly beautiful, and would like to explore a similar level of elegance. In the 12 Butterflies I love the use of simple geometric shapes and lines to make a graphic that is subtle yet powerful, and it's a great example of "the sum is greater than the parts."
Thanks again!
8 years ago
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