Berry'd Alive Logo Design Contest

Berry'd Alive has selected their winning logo design.

For $475 they received 373 designs from 31 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
aljeesh
India

Slogan

Smile, there's dessert (need not necessarily be part of logo)

What We Do

A premium dessert bar and cafe that also retails a very limited selection of signature snacks, milkshakes and coffee

Industry

Restaurant

Top Three Things to Communicate

#1 - That this is a premium dessert bar and cafe. Minimal, stylish, chic and engaging in design and service attributes
#2 - All brand attributes are designed to detail in form and function to the philosophy of "minimalism" and expected to be beautiful, clever and cocky. Like a book cover that lets judge the book for good even before it has been read
#3 - The cleverness, beauty and simplicity of the brand attributes are expected to themselves raise the bar of customer expectation.

Our Target Audience:

Young couples, families and individuals with above average dispensable incomes. Creative people (especially women & children) in the age group of 5 - 50 who take regular time off to unwind in a leisurely, cool and vibrant environment with family & friends and indulge in fruity, sweet delicacies like parfaits, trifles, puddings and ice cream sundaes. Target customer group is known to be aspirational and keen to be associated with a brand that conveys their prosperity, social extroversion and youthful attitude.

Color Preferences

Gray, Peach, Green, Raspberry red, Black. Incorporate CLARITY & MYSTERY (as in attached classic logo references)

Our Ideas and Additional Information:

We expect the logo to have a clever element that captures the essence of the brand for the desserts it creates. As this is a rebranding exercise, we are moving towards a classier, more chic and contemporary look and feel while keeping the fun element intact. However, underplaying the fun element and showcasing it as a creative attribute of the brand. The key word being "cocky" as we expect to take an over-confident stance with the flavour combinations of desserts we plan to roll out. However our cafe and food selection is also part of the menu though only taking up 30% of the space.

Themes

Luxury
Modern
Refined
Feminine
Simple
Colorful
Adventure

Style Inspiration

Applications

Mobile
Desktop
Print
Signs
Clothing

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