Slogan
Smile, there's dessert (need not necessarily be part of logo)
What We Do
A premium dessert bar and cafe that also retails a very limited selection of signature snacks, milkshakes and coffee
Color Preferences
Gray, Peach, Green, Raspberry red, Black. Incorporate CLARITY & MYSTERY (as in attached classic logo references)
Our Ideas & Additional Information
We expect the logo to have a clever element that captures the essence of the brand for the desserts it creates. As this is a rebranding exercise, we are moving towards a classier, more chic and contemporary look and feel while keeping the fun element intact. However, underplaying the fun element and showcasing it as a creative attribute of the brand. The key word being "cocky" as we expect to take an over-confident stance with the flavour combinations of desserts we plan to roll out. However our cafe and food selection is also part of the menu though only taking up 30% of the space.