Beer Marketer's Insights Logo Design Contest

Beer Marketer's Insights has selected their winning logo design.

For $300 they received 160 designs from 34 different designers from around the world.
Contest
Logo Design Brief
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BMI
United States

Slogan

Leading Source of Beer Industry Information Since 1970

What We Do

Beer Marketer's Insights writes subscription-based business-to-business newsletters including:
- flagship publication, Beer Marketer's Insights - a 4-page newsletter sometimes called "the bible of the beer industry", 2x/month
- Insights Express - up-to-date electronic newsletter for busy beer execs who want faster news and more info, 2-3 times per week
- Alcohol Issues Insights - everything you need to know about alcohol policy issues
- Beer Statistics News - beer shipments data and analysis
- Beverage Business Insights - another fast-paced electronic newsletter covering non-alcoholic beverages, including soft drinks, energy drinks, sports drinks, juices, teas and coffees
- Plus the annual comprehensive statistical compendium Beer Industry Update book and our annual Beer Insights Seminar for beer industry executives, a premiere one-day event at the Waldorf Astoria in NY City.

Industry

Miscellaneous

Top Three Things to Communicate

#1 - #1 source of Beer Industry Information since 1970
#2 - Highly credible provider of data, analysis & industry events
#3 - News, Information & Analysis

Our Target Audience:

Beer Industry Executives, including SUPPLIERS (e.g., Anheuser-Busch, Miller-Coors, Importers, and other beer manufacturers, along with hops, malt & other raw material suppliers.), WHOLESALERS (the beer industry is a 3-tier system by law in many states, so manufacturers sell to a wholesaler who warehouses, sells & delivers beer to retailers & on-premise restaurant/bar accounts), ADVERTISING EXECUTIVES with beer accounts, FINANCIAL ANALYSTS who cover the beer and beverage industries, LAWYERS and LOBBYISTS. The beer industry is heavily male, and the vast majority like to drink beer!

Color Preferences

Beer Marketer's Insights is printed on orange paper, so Orange & Black are prominent.
BMI is sometimes used to refer to the company, so logo might include the acronym.

Our Ideas and Additional Information:

see website: www.BeerInsights.com
Logo should be business-like, and appropriate for business-to-business letterhead.

Themes

Necessity
Serious

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print

Entries
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Contest Entries

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Discussion

Discussion

iRobin
Australia
:)
12 years ago
BMI
United States
wine glass is a problem, and too rounded to work for letterhead
12 years ago