Leading Source of Beer Industry Information Since 1970
What We Do
Beer Marketer's Insights writes subscription-based business-to-business newsletters including:
- flagship publication, Beer Marketer's Insights - a 4-page newsletter sometimes called "the bible of the beer industry", 2x/month
- Insights Express - up-to-date electronic newsletter for busy beer execs who want faster news and more info, 2-3 times per week
- Alcohol Issues Insights - everything you need to know about alcohol policy issues
- Beer Statistics News - beer shipments data and analysis
- Beverage Business Insights - another fast-paced electronic newsletter covering non-alcoholic beverages, including soft drinks, energy drinks, sports drinks, juices, teas and coffees
- Plus the annual comprehensive statistical compendium Beer Industry Update book and our annual Beer Insights Seminar for beer industry executives, a premiere one-day event at the Waldorf Astoria in NY City.
Top Three Things to Communicate
#1 - #1 source of Beer Industry Information since 1970
#2 - Highly credible provider of data, analysis & industry events
#3 - News, Information & Analysis
Our Target Audience:
Beer Industry Executives, including SUPPLIERS (e.g., Anheuser-Busch, Miller-Coors, Importers, and other beer manufacturers, along with hops, malt & other raw material suppliers.), WHOLESALERS (the beer industry is a 3-tier system by law in many states, so manufacturers sell to a wholesaler who warehouses, sells & delivers beer to retailers & on-premise restaurant/bar accounts), ADVERTISING EXECUTIVES with beer accounts, FINANCIAL ANALYSTS who cover the beer and beverage industries, LAWYERS and LOBBYISTS. The beer industry is heavily male, and the vast majority like to drink beer!
Beer Marketer's Insights is printed on orange paper, so Orange & Black are prominent.
BMI is sometimes used to refer to the company, so logo might include the acronym.
Our Ideas and Additional Information:
see website: www.BeerInsights.com
Logo should be business-like, and appropriate for business-to-business letterhead.