Changed the Size of "Beer". Moved the "Since 1970" down on the bar to balance the logo.
Type Style for "Beer", would you like to see another script or sans serif typestyle? Do you like the word "Beer" above or would you prefer to have all of the main copy in one single line? Thanks for the feedback.
could we possibly see this with an orange -to-beer color background (instead of the black) with black lettering (instead of with dropout type)? Also, thanks for making the beer picture & type smaller, but perhaps a bit bigger than it is now (somewhere between the two)?
just realized you asked about the color of orange. Don't know the pms color, but it's pretty close to the color of the lettering at www.beerinsights.com.
Changed the "bar" background to a orangish..background. I will upload a solid orange background next for your review. Also, what do you think about the font choice for beer. Please advise if you would prefer a different typestyle. I will be happy to accomodate. Thanks for the feedback.
Changed the font style of "Marketer's Insights" to match the font used for "Beer". This typestyle has a bolder stroke which may help the visibility of that portion of the logo. The next entry I submit will have that portion white with the thin black outline. Thanks for the feedback.
Not crazy about the results of #52. The results of #54 seemed to be better. Orange is a tough color to work with and balck seems to be the best case scenerio. I will submit an alternative to these designs.
#85 - could you possibly make the graph in a beer glass (perhaps try it in several different beer glass styles)? Combines the idea that it's both beer & information about the industry, with a positive trajectory. with Insights (the correct company name) Thanks
#93 is getting there. Perhaps with a pilsner style glass, and without the bubbles within the liquid. Also, the "since 1970" doesn't really work the way it's currently sitting in the liquid. Other ideas to incorporate it? We like the combined beer and information.
Using the Bar Graph inside the Beer. Not sure if it will visible enough, let me know your thoughts. I will resubmit the other design without bubbles and a Pilsner glass. It may have to wait until Monday. Thanks for the feedback.
103 is the favorite so far, but there's concern that the graphic isn't quite visible enough in the glass. Can you possibly make it stand out more? (at first glance, we couldn't even tell it had a graph in it) THANKS
further clarification - graph on 103 should be more visible, but not as dark as 104 & 106. Also, #34 might work too if Beer were smaller (and maybe a simpler font?), with a different beer glass with chart graphic in it?