What We Do
We make ski and snowboard gear with added features and wearable tech aspects.
Top Three Things to Communicate
#1 - Authenticity- this company is owned by snowboarders who like to shred just as much as their customers and act the same way and not only understand but are a part of the ski and snowboard culture
#2 - Passion- at BTG we have a deep love and passion for snowboarding and skiing (back-country and terrain park) which translates into our products
#3 - Quality/Durability/Longetvity- only manufacture the highest quality product because we only sell what we would ride with ourselves
Our Target Audience:
Demographics: Age is 18-34, predominantly males from areas within driving distance of Ski Mountains. Some college education to College graduation.
Psychographics: Our Target customers are young and energetic core ski and snowboarders (ski/snowboard at least ten times a season). They enjoying riding in the glades and back country as well as the terrain. They are loud, boisterous, fun loving and rowdy. They love to ride with a group of friends on the mountain and some will drinking a few beers while doing so on the chairlift or Lodge (Pabst Blue Ribbon). They like the "cool" factor that comes with action sport brands but do not respond well to brand that seem to be trying too hard to be cool.
The main colors for the company are Burnt Orange and Black which I would like to have be the primary colors utilize for the logo.
Our Ideas and Additional Information:
For this logo, I want it to be inspired by back-country skiing and snowboarding. I will be using it as a company logo as well as using it for apparel and stickers. Attached are some logos I am a fan of and the current logo I have (I do not like the hand sign and plan to get rid of it for this logo, please do not let it influence your design).
The main thing I want this logo to convey is that this is a company run by snowboarders and skiers who ride and love the sport just as much as its customers
Finally, while I do want the over all logo slightly complex I will also need to be embroidering a simpler version of the logo onto gear like gloves and snowboard jackets. The logo and its embroidered counterpart do not need to be identical but I would like a design that allows for a simpler derivative of it for embroidering