Baby Point Gates Logo Design Contest

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Baby Point Gates has selected their winning logo design.

For $375 they received 101 designs from 12 different designers from around the world.
Contest
Logo Design Brief
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What We Do

Our newly formed Business Improvement Area (Baby Point Gates) represents 100 local retail and commercial businesses, with the aim of marketing, promoting and building a dynamic, upscale, family-oriented shopping district in West Toronto.

Industry

Non-Profit

Top Three Things to Communicate

#1 - Stylish
#2 - Friendly
#3 - Upscale

Our Target Audience:

Our target market are urban, upscale, and trendy families, often with young children. They are stylish, current, and socially conscious. They are well educated, in their 30s and 40s, with above-average incomes.

Color Preferences

Because this logo must show up well on banners, flags and signs during the day and at night, black (or dark) text on a white background is preferred, with one or two complimentary colours. We are NOT looking for neon or very bright colours but are open to classic, sepia inspired colours or bolder, deep reds or oranges.

Our Ideas and Additional Information:

Vintage meets modern. Fusion of old and new. The logo should have an historical feel with a modern, stylish twist.

Perhaps (but not necessarily) Interested in incorporating something to signify the Baby Point Gates - a 100 year old monument located in the centre of the shopping strip (http://en.wikipedia.org/wiki/File:Lambton_Baby_Point_Gates.jpg).

Very important that the text (Baby Point Gates) is large, clear, simple and clean as it will be seen on banners by cars speeding by.

The Business Improvement Area:
Through the Baby Point Gates BIA, we will be rejuvenating and promoting an area that blends new and old. Young, professional families are bringing new life to a region of Toronto, Canada, that has a lot of history and character. The shopping district is improving rapidly, with new trendy businesses moving in regularly.

We take great pride in the rejuvenation of our area, and we hope you'll be proud to work on the Baby Point Gates logo. Once designed, it will be seen by hundreds of thousands of Torontonians on banners, on signs, in advertising etc. to signify a shopping district everyone, especially families, will be very pleased to frequent.

For more information on the Business Improvement area, visit: http://www.toronto.ca/bia/baby_point_gates.htm.

Themes

Simple
Playful
Refined
Elegant

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs

Entries
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Contest Entries

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Discussion

Discussion

Dear designers,

We strongly encourage you to enter this contest. We're seeking a dynamic combination of historical and classic, with a modern flair. We're looking forward to seeing your designs!
12 years ago
Thank you designers for your logos. Don't know that we've found the perfect design yet, but really like how #12 uses the gates but has an edge to it!
12 years ago
Dear Designers,

Thank you very much for all your wonderful designs. We are still not sure we've found the right design but we know we're very close. As you can tell by our rankings, we like both the traditional (#34, #46 etc.) and more modern designs (#53, #20 etc.).

Like how #53 has used a more modern image with a classic looking font. Like the creative feel to #20!

On the other hand, some of our decision making team like the conservative, traditional, clean designs like #34.

Thanks again!
12 years ago