B&B Management Labs Logo Design Contest

B&B Management Labs has selected their winning logo design.

For $350 they received 191 designs from 38 different designers from around the world.
Contest
Logo Design Brief
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rdbagley
United States

Slogan

Strategy. Process. Change.

What We Do

Business to business strategy and marketing consulting firm. Works with businesses to develop and implement growth plans. Hands-on go-to-market implementation.

Industry

Manufacturing & Wholesale

Top Three Things to Communicate

#1 - Strategy matters
#2 - A good plan and good execution is better than execution alone.
#3 - People buy from businessses

Our Target Audience:

CEO and other top executives who hire consultants. 40-50 years of age; conservative, serious, educated, under pressure for results. They see many consultant pitches from firms such as Accenture, Deloitte, etc. I need to stand out from them in their minds.

Color Preferences

Deep blues, rich reds preferred.

Our Ideas and Additional Information:

Ours is a people business. To call us in, a CEO or other executive must not only recognize their strategy is not working, but need to focus on a new one and need outside help to do it. I need to convey that we can give them insight they would not come to alone.

Themes

Simple
Colorful
Expensive
Serious
Exotic
Adventure

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Clothing

Entries
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Contest Entries

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Discussion

Discussion

rdbagley
United States
These are great - we were hoping for a visual image of some kind - our "signature" are ink pens - we are an idea factory for business growth. The letters are interesting... I can't post our current logo, but it is very similar to #2 above. Creative ideas?
13 years ago
NancyCarterDesign
United States
Hello! Here are some hints for getting the most out of your contest:

~~ Rank designs daily -- this will encourage more participation.
~~ Ranking designs daily will also keep your contest from getting cluttered.
~~ The more feedback you provide, the better results you are going to see.
~~ Designers are not offended by "Not Interested"
~~ Over-use of "Not Interested" discourages participation.
~~ Ranking is a non-monetary means of showing appreciation for designers hard work.
~~ Designers earn points for ranked designs. We like to earn points.

1st place - 50 points
2nd place - 20 points
3rd place - 10 points
4-6th place - 5 points
7-10 place - 3 points
10th on - 1 point

More detailed information on how to get the most out of your contest can be found here:
https://logotournament.com/forum/general_discussion/914


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13 years ago
Aptana
Indonesia
I'm sorry CH :D
13 years ago