Austin Hi-Tech RestorationLogo Design Contest

Restoring lives after a loss.

Austin Hi-Tech Restoration is an insurance repair contractor who (1) rebuilds homes that have been damaged by a fire or a flood, (2) provides structural drying services to homes that have been affected by a flood or a water event, and (3) cleans and deodorizes the personal items within a home that have suffered smoke damage (this is called contents cleaning).

Our current logo is a (slightly grayed) Royal Blue (see the old logo and it's color attached). We have always been ROYAL BLUE, so I was hoping to transfer that forward as our main "Corporate Color". If you would like to add additonal color then feel free to. Now you guys are the experts, but I was told that additional colors should be equally strong and create balance. As an exaple I was also told that Ocher would be equally strong and would provide "balance". While I agree that Ocher and Royal Blue make a nice color combination, this is only a suggestion and in no way is a preference. If you think that adding ANY other colors would be good then please give it a try, I don't want to limit you.

I have attached my old logo. I am hoping to incorporate the curvy lettering that spells "Hi-Tech", so see if you can figure out a way to work with that. I just want something that looks professional and wasn't patched together using Microsoft word (like the old one was). I feel compelled to stick with the "Hi-Tech" lettering that is from my old logo because after 20 years it has earned a lot of local brand recognition. For that reason I am hoping that the the curvey "Hi-Tech" lettering can remain prominent within the new logo design. So I am hoping for a way to use that early '80s style "Hi-Tech" lettering and fit it in creativily with "Austin" and "Restoration". Let's drop the "Inc." unless you can find some good use for it, I think it just makes things busy and doesn't add much. I like banner type logos that are more horizontal than vertical. But we mostly have this logo embroidered above shirt pockets so I may need to look at one that is a horizontal banner and one that is more compact (less horizontal). I selected 4 possible "styles" from the list above because I didn't want to limit you. I would be happy if you tried anything. Also, I would like our tag line, "Restoring lives after a loss", to be included as a part of the logo. I am hoping to have that included in some way so that the tag line could be removed, if necessary, for things like embroidery work above shirt pockets. The print on the tag line might get to small to be used for that (I think). Anyhow, I definately want to see the tag line as part of it, and it is completely fine with me if the tag line is included in a way that would not make it easy to remove. I'm going to select the logo that looks the best and includes the tag line, we can always make a seperate "logo" with the tag line removed if needed. Thanks so much for all of your efforts, this will be fun!! - P.S. - I wrote all of the above prior to looking at some of the wonderful work the designers have created and posted in the "portfolio" on this site. Although there are many good branding reasons to incorporate the old "Hi-Tech" lettering into this new logo, I belive I would be doing my company a disservice if I didn't look at the wide range of ideas and options that you guys might come up with. So with that being said, incorporating the old "Hi-Tech" logo is a BIG PLUS, but at this time it is not a requirement to win this contest. In the end, I will be looking for the most professional, creative, eyecatching, and memorable logo.