ATD RoofingLogo Design Contest

Logo Design Contest
Contests / ATD Roofing
$475
Prize Package
740
Logos
1 day, 7 hours
is when the Finalists phase ends.
Active
The Client is active with rankings & feedback.
Last Logged in: 2 hours ago (Excellent)
Last Ranked: 9 hours ago (Excellent)
Feedback Comments: 75 (Excellent)
Client
Contest Progress
Blind
4 days
Finalists
3 days
Selection
0-7 days

Logo Design Brief

Client
United States
Slogan
Affordable - Trustworthy - Dependable
What We Do
ATD is a residential exterior services company that provides roofing, siding, and gutter replacements with a strong emphasis on reliability, transparency, and customer care. We exist to remove the stress and confusion homeowners typically feel when dealing with exterior damage, insurance claims, or home improvement projects. Our mission is to deliver a smooth, trustworthy experience from inspection to installation, supported by clear communication, professional crews, and consistent follow-through.

Our target audience is everyday homeowners—primarily families and working professionals—who value dependability, quality workmanship, and a company that actually shows up when promised. We focus on traditional residential neighborhoods, with customers who want a contractor they can trust with their largest asset: their home. Whether storm-related or planned upgrades, our ideal client wants peace of mind and a partner who makes the process simple and stress-free.
Industry
Construction
Color Preferences
Our Main Color that we're recognized for is Orange, our secondary colors have been gray, black, and white. I'm considering changing the black to Navy Blue
Our Ideas & Additional Information
We're rebranding and considering incorporating the idea of a Shield/badge option to play on our company main color, Orange. Think, "the Orange Shield Standard". Not something that looks so overdone. Fresh, clean, strong, We want when people see ATD they associate it with strength, protection, and the standard.

We're open to other ideas if your creative minds have suggestions on other ways to create a Catchy and Memorable Logo with a different play on our main color, "orange" without using an animal. Like a play on Armor, like Orange Armor... Still thinking

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Discussion

 
We do not like the windows in any of the logos. Get creative with the shields. It doesn't have to be the standard curved shape. Possibly some harder edges could give it strength. Maybe an abstract shield. Clean, Simple, Memorable
5 days ago
 
Some of you are doing too much by adding a shield, rooflines, windows, chimneys all in one...Clean and Simple. keep them coming.
5 days ago
 
I want to open up to any ideas that aren’t a shield also. We are rebranding and that is a leading concept for us to use the orange as a shield, but we want the right logo more than we want a shield. Just don’t come with the usual rooflines and basic stuff.
4 days ago
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