ATD RoofingLogo Design Contest

no tagline

can i see a version of this without the affordable trustworthy dependable ?

original blue

I think I like the Blue you had better than this dark navy. It looks very dark on my screen. Is there something between the two?

i totally understand, my honest opinion as its now it looks great, its balanced clean and strong and also perfect for social media
if you see my portfolio its 90% clean designs. they are easy to print and work on any medium
I really wouldnt add anything else to it, maybe brig the orange up higher a bit ( maybe )

I know there’s a lot of info, but I hope some of that context helps

I didn’t start the company, but I am the current visionary and I’m trying to reestablish in identity with what I’ve been given

So that’s why I was trying to add a little more orange without taking away from the strength of the emblem. And with the 3 stars I can also connect it to our letters to give the identity of our “3 commitments” which are “in the name”

All good. I mean I still wouldn’t mind seeing a little orange under the blue, but here’s why. We were planning to capitalize on our color scheme mainly orange. The letter ATD have no identity but people have come to know us from our orange color. So as I’m rebranding I was thinking we could create a shield to make our letters connect to strength and protection and we would magnify the color by branding our “orange Shield” warranty or standard or something

so back to without the line :)
my bad

I like that. I don’t like the extra line. I actually didn’t mean for the orange line to have a white space between it and the blue. It’s definitely too busy with that white space, but overall I like that it feels good having it to the side or over top

used your blue & orange hex also adding thin line on top part

our orange is currently F37121

Also, how would the shield look totally over top? might have to make it smaller, but I wouldn't mind seeing it that way

Auburn Blue
Hex Color: #0C2340;
RGB: (12, 35, 64)
CMYK:(100, 64, 0, 60)
PANTONE: PMS 289 C

Dark Navy Blue color hex code is #0B0B45

Also, the deeper you can make the blue where you can still see that it's blue the better

I still would like to see if there's a way to sandwich the name and still get that shield feel with this

It really is hitting on what I was envisioning. I'm hopeful the team will appreciate it also. I lends to some patriotism with the stars. I will market it by saying our 3 Star commitment (Affordable * Trustworthy * Dependable). I don't want to overdo it, but what if we add another thin orange bar under the stars where i Marked it up

i made the font height 20% taller but still balanced
really love this logo its strong yet simple & classy, it makes makes a great impact

Is it possible to make the Font ATD taller and still look proportionate?

This is so clean. I like the simplicity of this

What if the stars bar was placed over the ATD and the Bottom part was placed under the Word stack?

love the deep blue !

What would it look like if the top part where the 3 stars are were deep Navy Blue?

Can you also let me see this with some Different Fonts for the ATD?

I'm not seeing the updated version.

thanks so much guys, ive uploaded your revised version with the A
cheers

I really like the simplicity of this yet it is also very catchy. It gives a patriotic/military feel of strength without over doing it. Could i see it with an actual letter A also?