Assure Solutions Logo Design Contest

Assure Solutions has selected their winning logo design.

For $300 they received 152 designs from 27 different designers from around the world.
Contest
Logo Design Brief Hide
ryanpsulion
United States

Slogan

Know I.T. Gets Done

What We Do

We are a consultant based IT systems integrator, focusing on small businesses with 5-200 employees.

Industry

Consulting

Top Three Things to Communicate

#1 - Reliability
#2 - Process Management
#3 - Security

Our Target Audience:

Business owners of companys with sales 500K-5M.
5-200 Employees
Age: N/A
Sex: N/A
Location: Philadelphia and Lancaster PA
Vertical Markets: Manufacturing, Legal, Marketing, Bio-Tech

Color Preferences

You will see in the logos I provide, the use of an dark aquamarine, and maroon. These can change, but I would like to stay with a Blue or Green.

Our Ideas and Additional Information:

I have posted to my website a page dedicated to this tourney.
http://www.assuresol.com/logotourn.html

In 2007 I created my company logo, and would possiably like to keep the concept of the "S" with the elyptical arrows surrounding the company name, and feel it needs a professional cleanup. However, I am open to new suggestions and new designs that may convey my brand better...just kinda partial to my original design.
There is a .zip file for downloading the files. I have protected the files with the following password:
"logot" (no quotation marks in password)
Since I am providing my logos you are agreeing to protect the logos as confidential. Thank you

Themes

Secure
Masculine
Loud
Necessity
Serious
Modern
Refined

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Clothing

Entries
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Contest Entries

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Discussion

Discussion

ryanpsulion
United States
#1 Monto, thanks for the quick posting. I do like the color choices. I would like to see what you can do to take my exisiting logo to the next level. Please check out http://www.assuresol.com/logotourn.html

You can see and download my existing logo and give me some professional cleanup and maybe give some depth to the flatness of my design.

Thanks again.

Ryan
12 years ago
ryanpsulion
United States
#4 Ideaz, I am not in love with the concept yet, but it does stand out from the current entries. I like the depth created by the spotlighting and raised grey border. However, can we flatten at border out and give some lift to the "S" and elipical arrows. I think that the same can be said for #8 and #6. Maybe an effect similar to what I found here:
http://fwt.txdnl.com/6-20/m/a/maxvelocity/Shift-Arrows.jpg

Thanks
Ryan



12 years ago
ryanpsulion
United States
#2 #3 Beginer. I think you have a good idea there with a play on the initials, but not for my company concept. My partner and I think it would be good for and investment banker or insurance company (just some helpful feedback). Alot of strength and I feel an abstract dollar sign in the logo on #2.

Ryan
12 years ago
aremmai
United States
Hi CH:
Just wondering, are you going to stick with the current font? Thanks!
12 years ago
ryanpsulion
United States
Aremmai, I am open to new ideas on font types. If you were to ask me what fot I used in the original I could not tell you...I need to purchase the Photoshop to open the .psd
12 years ago
ryanpsulion
United States
#10 Auto - Your enhacements to the original design are good. I would like to see some depth created somewhere. Colors are good, not great. We can get to the color part with the design part out of the way.

Thanks,
Ryan
12 years ago
splat
United States
Dump the old logo. You need an entirely new logo.
12 years ago
ryanpsulion
United States
KN, I am open to a new logo concept alltogether. I stated this in my contest description. I have one main issue with an abstract design like #1:

I can all but never verify the uniqueness of the logo.

This is troubling for me, since I am going to be investing in my company to grow and would like for this to be the last time I go through this exercise for quite a few years.

I am going to be partial to my and modifications to my existing logo, since it is word based. It also portrays a process and solution.

Thanks,
Ryan
12 years ago
ryanpsulion
United States
#21 Definitely keener on this idea on an "abstract" logo using the company initials. The form of the letters makes sense to me.

I do like the fonts used in the company name and tagline. However, they are curved and the logo has sharp points. I don't think the two look right together. I am certain that I do not like the cursor arrow. Maybe a little too cliche.

Thanks for you sumbission, if you think you can go on my suggestions here I would like to see your idea,

Ryan
12 years ago
baiskee
Canada
Hi Ryan,

Thanks for the feedback. I'll work on that.


12 years ago
ryanpsulion
United States
Designers, thanks to all for your work and submissions. I was going though submissions moved many of them over to the "Not Interested" side. I did this to keep things less cluttered. Some of your sumbissions were quite good, but you either submitted changes and/or there was color issues or they were not going to make it up against the current high rankings.

I was going to make specific feedback about now on some of the entries. I have a newborn here at home and did not get to it, before some of the sumittals were withdrawn. I apologize for doing the not interested before giving feedback.

Thanks again.

Ryan
12 years ago
ryanpsulion
United States
#30. What can be done to see the file without the spot highlight? I know it adds some flair to the logo. I think on the smaller scale it distracts me from seeing the detail...also do you think a new font (inside) would work in this logo style? Seems to me the scale is a bit out-of-whack now with the full border. Thoughts?

#31 & #32 I have a horriable company name huh? Somehow many of my attempts ended up screaming "ASS" even though it is just AS (initials, but ass--- to start off). We all got to get our minds out of the gutter...or is that just me? If I am going to have AS in the logo design it almost has to be offset JUST RIGHT or abstract like #21

Ryan


12 years ago
aremmai
United States
I totally agree with you speedlogo.

CH: Since you are spending $300 for the contest give us a chance to give you a modern logo.
12 years ago
IdeazDen
India
completely agree with speed and aremmai
12 years ago
ryanpsulion
United States
After seeing some of these designs, I am on board with your advise to go with the new logo route. You guys and gals are knocking my socks off!
12 years ago
ryanpsulion
United States
Hello all designers. Sorry for the delay on getting some rankings and feedback out. I will get to it shortly. I most likely will not get to everyone, but will try.

As for rankings, I would like to include at least one design from each designer...if not a few if they are completely different concepts altogether. My final rankings will be only one page in length. This way people like myself looking at the completed contest will see only the "top" in consideration.

In general:
Many of you have had some wonderful ideas. Some are a very good looking and woudl look awesome for another client where it makes more sense for their message.

My wife and I have enjoyed this process and the logotournament community on pushing out company forward, instead of just looking back.

A sincere thank you from both of us.

Ryan
12 years ago
ryanpsulion
United States
Another note,
Thank you to those who have made modifications to my "existing" logo. In oder to make room for all of the great new logo designs, I am going to move them all over to the "not interested" list.

Ryan
12 years ago
Max K
United States
It was great and interesting contest.

congats to the winner!

Best Regards,
maxk.
12 years ago
ryanpsulion
United States
Congratulations baiskee! I really liked your concept from the start...and the revisions made it even better. As for the 2nd and 3rd place, I messed up and closed the contest before changing #128 out of second. I have asked the administrators that baiskee's #128 design be moved down to 6th. Just because I believe that proper stand out kudos should be given to multiple designers. I have asked that #134 be given silver, and #37 bronze. #42 was pretty much a tie for third...but I had to pick someone.

As for why one design stood out as the winner to me, is better than me pointing out why I did not choose other designs as the winner. I believe the simplicity of the abstract "AS" utilizing equalateral triangle angles really stood out to me. I believe that triangles are proven and are quite pleasing to the eye. The feedback I recieved from colleagues was very positive on this one.

I am quite impressed with this community on a whole. You all have given more than one would expect for the investment. I would continue, and already have recommeded this site to a few fellow business owners.

I understand that each of you owns your design concept. I ask of you however, to not include the tagline in your portfolio design (off of logotournament.com). Company name is fine for now...the tagline is part of my current "common law" trademark claim, and would rather not have to explain to the lawyers down the line why it keeps showing up in all these logos! :)

Thank you so much all! Great working with you. I kind of have a feeling this is my new baby!

Sincerely,
Ryan L.
12 years ago
Paull Petterson
Slovakia
Congratulations, baiskee!
And big thanks to Ryan (CH) for providing great feedback. I was very happy seeing client being involved in process of making new logo.
Well done.

Regards,
Paull
12 years ago
bluejet
Australia
Congrats Baiskee! well deserved win.
And thankyou to Ryan for being involved, because now you've got a logo you're
happy with that is professional and modern from a good designer too.

my fav was kn's #52

cheers
Julian
12 years ago
baiskee
Canada
Thanks guys!

+1 to Paull, Great CH involvement.

Thanks for the kind words Ryan and wish you all the best in 2009!
12 years ago