Concept is based on inverted "ac" characters, rotated in space, so they create stylized shield as a mark of security. Fluently flowing blue lines are visualizing Process Management, supported by shades of blue colour as a mark of reliability.
We really like this concept and we appreciate your explanation. Let's keep this concept going forward with these few suggestions: Go for true symmetry in the logo. We can sacrifice true representation of the A & S. See #41. If we go with a "shield" let's do so by elongating slightly vertically. Give an option using these suggestions, but also do another submission and add the slight outside border to complete the shield shape. If you think the arrows would still work I would like to see them.
Thanks again, really like what we are seeing, Ryan
Thank you for the feedback and let me correct typo, it's "as", of course. I'm going to work on implementing your suggestions and evolve graphics and concept.
So, I'm back with some updates. I tried to incorporate all you suggestions and opinions. 1/ Symmetry: mirrored "a" is looking good, symbol is more optical balanced and what's interesting, it's still looking like "as", even though it's "aa". Also added arrows. 2/ Shield: I'm submitting two versions with different proportions, personally preferring #78 with more pronounced background.
There are two new fonts used, both with modern look but I think the one used in #78 goes better with overall logo visual.
Revision. 1/ Logo symbol update - Top part has been flattened and curved, so the "shield" shape is more recognizable, yet unique and not too obvious, since I want to obey using standard and overused shield shapes. White "as" element has been slightly reworked and perspective was corrected. 2/ Typography - "Solutions" word was resized to visually keep company name as one unit and avoid "Solutions" been understand as a part of slogan. Also, I modified font geometry, now it has more unique and modern look.
Let me present a fusion between left and top aligned logo composition. It's unstandard, eye-catchy and optically balanced and can be used on left side or centered or on right side of the e.g. print ads, or corporate stationery without need to change positions of any of logo elements.
Slightly modified shield shape, so it's more dynamic. Replaced "a" character with capital "A", to gain more legibility. New slogan visual closes logo composition at the bottom, so the whole logotype is even more optically balanced.