The mission of AAM is to enhance the accounting marketing and practice growth profession through education, networking and thought leadership to increase the stature of members and the industry. www.accountingmarketing.org
Industry
Accounting
Top Three Things to Communicate
#1 - AAM Attributes: Confident, professional, enterprising, engaging, innovative, informed, astute, cutting-edge, resourceful, accessible, influential, passionate, collaborative, insightful, helpful, educational, industry authority, modern, strategic, friendly
#2 - AAM provides industry-leading information, resources and thought-leaders to the accounting profession
#3 - AAM contributes to the success of Firms, provides personal growth and education, networking, access to resources and best practices and has influence within the accounting industry.
Our Target Audience:
• Managing Partner of CPA firm
• In-house CPA marketing professionals
• CPAs
• Consultants
• Sales professionals
• Consultants to the accounting profession
• Individuals involved in marketing other than accounting
• Providers of other goods and services to the accounting profession
• Members of the media interested in marketing of accounting services
• Educators
• Students
Color Preferences
Colors we like:
Unique blues (not navy)
Green (not forest)
Orange
Purple (dark, not lavender or pastel)
Gold
Colors NOT to use:
Brown
Red
Yellow
Pastels
Fonts to consider:
Modern san-serif
Humanist family
Myraid, Trebuchet MS, Tahoma, Calibri
Futura
Whitney
Minion
Century Gothic
Garamond
Fonts to NOT use:
Times New Roman
Courier
Goudy
Algerian
Comic Sans
Arial
Our Ideas and Additional Information:
When designing logo, include the tagline:
Growing people and practice
Also note, the attached logo (AAM Clear Background Large.png) is our current logo. We are looking for something less dated and more contemporary.
Thank you to everyone who has submitted logo designs. They are well done and all of you have been very responsive to the feedback.
I wanted to post a general comment for all artists current and new. If you are a new artist submitting, please review the brief. It does give details on colors fonts and messages.
The logos should include our new tagline – Growing people and practices. Please note, in the brief, the “s” was left off the word practices, but it should be included.
Also, the Association for Accounting Marketing’s acronym is AAM (pronounced aim).
