Association for Accounting Marketing Logo Design Contest

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Association for Accounting Marketing has selected their winning logo design.

For $575 they received 197 designs from 27 different designers from around the world.
Contest
Logo Design Brief
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seliker
United States

Slogan

Growing people and practice

What We Do

The mission of AAM is to enhance the accounting marketing and practice growth profession through education, networking and thought leadership to increase the stature of members and the industry. www.accountingmarketing.org

Industry

Accounting

Top Three Things to Communicate

#1 - AAM Attributes: Confident, professional, enterprising, engaging, innovative, informed, astute, cutting-edge, resourceful, accessible, influential, passionate, collaborative, insightful, helpful, educational, industry authority, modern, strategic, friendly
#2 - AAM provides industry-leading information, resources and thought-leaders to the accounting profession
#3 - AAM contributes to the success of Firms, provides personal growth and education, networking, access to resources and best practices and has influence within the accounting industry.

Our Target Audience:

• Managing Partner of CPA firm
• In-house CPA marketing professionals
• CPAs
• Consultants
• Sales professionals
• Consultants to the accounting profession
• Individuals involved in marketing other than accounting
• Providers of other goods and services to the accounting profession
• Members of the media interested in marketing of accounting services
• Educators
• Students

Color Preferences

Colors we like:
Unique blues (not navy)
Green (not forest)
Orange
Purple (dark, not lavender or pastel)
Gold

Colors NOT to use:
Brown
Red
Yellow
Pastels

Fonts to consider:
Modern san-serif
Humanist family
Myraid, Trebuchet MS, Tahoma, Calibri
Futura
Whitney
Minion
Century Gothic
Garamond

Fonts to NOT use:
Times New Roman
Courier
Goudy
Algerian
Comic Sans
Arial

Our Ideas and Additional Information:

When designing logo, include the tagline:
Growing people and practice

Also note, the attached logo (AAM Clear Background Large.png) is our current logo. We are looking for something less dated and more contemporary.

Logo concepts we like:
Ohio Northern University: http://llcdn.myxer.com/tn/a/11234351/big/?t=20080716111719
Vividways Logo: http://vividways.com/
Institute of Dental CPAs Logo: http://www.indcpa.org/
March of Dimes logo: http://www.marchofdimes.com/
Marketing Power Logo: http://www.marketingpower.com/Pages/default.aspx
Safeguard logo: http://www.safeguard.com/
PACT logo: http://philadelphiapact.com/

Themes

Masculine
Refined

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs

Entries
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Discussion

Discussion

Ivan F
Canada

LogoTournament Staff
Admin Note: Contest Extended. Client would appreciate more options.
12 years ago
seliker
United States
Thank you to everyone who has submitted logo designs. They are well done and all of you have been very responsive to the feedback.

I wanted to post a general comment for all artists current and new. If you are a new artist submitting, please review the brief. It does give details on colors fonts and messages.

The logos should include our new tagline – Growing people and practices. Please note, in the brief, the “s” was left off the word practices, but it should be included.

Also, the Association for Accounting Marketing’s acronym is AAM (pronounced aim).

Thank you again for participating.
12 years ago