Association for Accounting MarketingLogo Design Contest

Hi, and welcome to LogoTournament! My entry #5 features two As combined to form an M. Represents the idea of working together.

Forgot to add... the two As also represent upward pointing arrows, tying in with your tagline... one for growing people and one for growing practices.

Thank you for your submission. Could you also incorporate our tagline in your design? Growing people and practices

Sure...

#6 - Adding a bit of a transparency effect reinforces the concept of combining efforts.

Rough concept for two As creating upward moving chart.

(This comment references Entry #7)

Abstract shape combines a calculator keypad and flowing feel of creative marketing with upward movement.

(This comment references Entry #9)

Checkmark in this design relates to quality assurance in accounting and splits the M into two As.

(This comment references Entry #12)

These logos are very well designed. They are certainly our top choices.

Can we also see a concept that shows the “human form” or shape into your designs, so we can make the logo convey people and relationships in addition to the growth imagery? Could some of these concepts be tweaked to make the logo be more people centric? For example, at a very basic level, Intuit uses circles to give the impression there are “real people” behind their organization. Please incorporate the tagline: Growing people and practices

Thank you.

#20 - This is a rough concept and could use some further development, but I was hoping to get your initial reaction to the idea. I was thinking it could perhaps evolve into two people reaching together for a common goal.

#24 - Human figures in the "A" shapes.

#25 - More of a hand-drawn look to show working together.

Liking the new designs. Is it possible to see a variation of #25? I would like to see the icon to the side and perhaps with some sharper lines.

Thank you.

Absolutely. I'll have something posted for you soon.

#45 - Your requested modifications to #25

I like it (#45). Would you be able to adjust the kerning a little so the association name has a little more space.
Thank you.

Loosened up the spacing on "Accounting" a bit and presented a different color scheme.

(This comment references Entry #65)

#74 - Combining the checkmark concept with the AAM human figures.

I like that (#74). Could we see the check mark version with image on the side?

#80, #81 - A couple of "aiming" concepts

#81 and #45 are the top choices.

We like #81 as is, but would like to see a version with perhaps the check slighly above the target. There are some that see drowning instead of hitting a target.

#45 Is it possible to see the text in a dark grey instead of the heavy black?

How will each of those logos translate in black and white?

Thank you,

Thanks. I've posted some new versions for you to look at. I look forward to your comments.

As the weekend is approaching and your contest is winding down, I'll try to make myself as available as possible for revisions. Please keep in mind that you will also be able to request revisions during the Judging phase befor emaking your final selection.

Thank you for your rankings and comments throughout the contest. They have been most helpful.

Best regards,
zrox
Designer and Volunteer Moderator

Just a hint of gradient added.

(This comment references Entry #128)

More emphasis on your acronym...

(This comment references Entry #139)

If there is anything additional you need from me during judging to help you with your decision, please feel free to ask. I've spent several years as a designer within the accounting industry, and I think that experience, combined with your ideas, has led to some unique and meaningful designs for you to consider.

Thanks for a fun competition. I'm anxious to see your final selection.

Best regards,
Z

Hi. Just wanted to check back in to see if you need anything else. If so, please feel free to ask.

Best,
Z

Thank you for your email. I actually do have a question.

Your logo (#111) is our top choice. One concern from our Board is that it does not include the acronym. I know #139 does, but I think the Association name and tagline gets a little lost. If we chose #111 is there a way we can incorporate the acroynym some how? Now that the contest is closed, are we permitted to make edits?

Thank you.

Hi. Yes, I can still upload some variations for you to look at during Judging. I'll try to get those to you as quickly as possible.

Thanks,
Z

#196 #197 - A couple of quick ideas for including the acronym. My preference of the two would be #196 since its placement on the left balances the figure's longer arm on the right. Looking forward to your comments.

Thank you. We are doing one final review and should select the winner by the end of the day.

Congratulations and thank you for all of the logo options you provided.

This is our first contest so forgive all the questions.
When you send us the files, do you provide the fonts, colors, etc as well?