Association for Accounting MarketingLogo Design Contest

Logo Design Contest
Contests / Association for Accounting Marketing

Association for Accounting Marketing has selected their winning logo design.

For $575 they received 197 designs from 27 different designers from around the world.
1st
#111

Withdrawn

8th
#112

Withdrawn

10th
#139

Withdrawn

New
#128

Withdrawn

New
#12

Withdrawn

New
#197

Withdrawn

New
#196

Withdrawn

New
#114

Withdrawn

New
#113

Withdrawn

New
#81

Withdrawn

New
#80

Withdrawn

New
#76

Withdrawn

New
#75

Withdrawn

New
#74

Withdrawn

New
#65

Withdrawn

New
#45

Withdrawn

New
#31

Withdrawn

New
#25

Withdrawn

New
#24

Withdrawn

New
#20

Withdrawn

New
#15

Withdrawn

New
#11

Withdrawn

New
#10

Withdrawn

New
#9

Withdrawn

New
#6

Withdrawn

Prefers others.
#30

Withdrawn

Prefers others.
#7

Withdrawn

Prefers others.
#5

Discussion

 
Logo Designer
Hi, and welcome to LogoTournament! My entry #5 features two As combined to form an M. Represents the idea of working together.
13 years ago
 
Logo Designer
Forgot to add... the two As also represent upward pointing arrows, tying in with your tagline... one for growing people and one for growing practices.
13 years ago
 
Client
Thank you for your submission. Could you also incorporate our tagline in your design? Growing people and practices
13 years ago
 
Logo Designer
Sure...

#6 - Adding a bit of a transparency effect reinforces the concept of combining efforts.
13 years ago
 
Logo Designer
Rough concept for two As creating upward moving chart.

(This comment references Entry #7)
13 years ago
 
Logo Designer
Abstract shape combines a calculator keypad and flowing feel of creative marketing with upward movement.

(This comment references Entry #9)
13 years ago
 
Logo Designer
Checkmark in this design relates to quality assurance in accounting and splits the M into two As.

(This comment references Entry #12)
13 years ago
 
Client
These logos are very well designed. They are certainly our top choices.

Can we also see a concept that shows the “human form” or shape into your designs, so we can make the logo convey people and relationships in addition to the growth imagery? Could some of these concepts be tweaked to make the logo be more people centric? For example, at a very basic level, Intuit uses circles to give the impression there are “real people” behind their organization. Please incorporate the tagline: Growing people and practices

Thank you.
13 years ago
 
Logo Designer
#20 - This is a rough concept and could use some further development, but I was hoping to get your initial reaction to the idea. I was thinking it could perhaps evolve into two people reaching together for a common goal.
13 years ago
 
Logo Designer
#24 - Human figures in the "A" shapes.
13 years ago
 
Logo Designer
#25 - More of a hand-drawn look to show working together.
13 years ago
 
Client
Liking the new designs. Is it possible to see a variation of #25? I would like to see the icon to the side and perhaps with some sharper lines.

Thank you.
13 years ago
 
Logo Designer
Absolutely. I'll have something posted for you soon.
13 years ago
 
Logo Designer
#45 - Your requested modifications to #25
13 years ago
 
Client
I like it (#45). Would you be able to adjust the kerning a little so the association name has a little more space.
Thank you.
13 years ago
 
Logo Designer
Loosened up the spacing on "Accounting" a bit and presented a different color scheme.

(This comment references Entry #65)
13 years ago
 
Logo Designer
#74 - Combining the checkmark concept with the AAM human figures.
13 years ago
 
Client
I like that (#74). Could we see the check mark version with image on the side?
13 years ago
 
Logo Designer
#80, #81 - A couple of "aiming" concepts
13 years ago
 
Client
#81 and #45 are the top choices.

We like #81 as is, but would like to see a version with perhaps the check slighly above the target. There are some that see drowning instead of hitting a target.

#45 Is it possible to see the text in a dark grey instead of the heavy black?

How will each of those logos translate in black and white?

Thank you,
13 years ago
 
Logo Designer
Thanks. I've posted some new versions for you to look at. I look forward to your comments.
13 years ago
 
Logo Designer
As the weekend is approaching and your contest is winding down, I'll try to make myself as available as possible for revisions. Please keep in mind that you will also be able to request revisions during the Judging phase befor emaking your final selection.

Thank you for your rankings and comments throughout the contest. They have been most helpful.

Best regards,
zrox
Designer and Volunteer Moderator
13 years ago
 
Logo Designer
Just a hint of gradient added.

(This comment references Entry #128)
13 years ago
 
Logo Designer
More emphasis on your acronym...

(This comment references Entry #139)
13 years ago
 
Logo Designer
If there is anything additional you need from me during judging to help you with your decision, please feel free to ask. I've spent several years as a designer within the accounting industry, and I think that experience, combined with your ideas, has led to some unique and meaningful designs for you to consider.

Thanks for a fun competition. I'm anxious to see your final selection.

Best regards,
Z
13 years ago
 
Logo Designer
Hi. Just wanted to check back in to see if you need anything else. If so, please feel free to ask.

Best,
Z
13 years ago
 
Client
Thank you for your email. I actually do have a question.

Your logo (#111) is our top choice. One concern from our Board is that it does not include the acronym. I know #139 does, but I think the Association name and tagline gets a little lost. If we chose #111 is there a way we can incorporate the acroynym some how? Now that the contest is closed, are we permitted to make edits?

Thank you.
13 years ago
 
Logo Designer
Hi. Yes, I can still upload some variations for you to look at during Judging. I'll try to get those to you as quickly as possible.

Thanks,
Z
13 years ago
 
Logo Designer
#196 #197 - A couple of quick ideas for including the acronym. My preference of the two would be #196 since its placement on the left balances the figure's longer arm on the right. Looking forward to your comments.
13 years ago
 
Client
Thank you. We are doing one final review and should select the winner by the end of the day.
13 years ago
 
Client
Congratulations and thank you for all of the logo options you provided.

This is our first contest so forgive all the questions.
When you send us the files, do you provide the fonts, colors, etc as well?
13 years ago
Login
Home Start on your logo Contests Portfolio Designers Why? Help Contact Us
Forum About Us
1-800-300-3231