Aspen Financial LlcLogo Design Contest

Logo Design Contest
Contests / Aspen Financial Llc

Aspen Financial Llc has selected their winning logo design.

For $300 they received 165 designs from 19 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
Arranges equity and debt financing for large real estate developments.
Industry
Real Estate
Color Preferences
Gold Aspen leaf horizontal or tilted but not upright. Other colors could include one or more of black, green,red, purple or grey. I would prefer 2maybe 3 colors.
Our Ideas & Additional Information
Gold Aspen leaf widely associated with Aspen Colorado.
Themes
Refined

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Discussion

 
Client
Where is the Aspen leaf?
12 years ago
 
Client
The horizontal presentation is strong. The Aspen leaf can be subtle, either in combination with the A or as an element within the name. The other colors that are appearing to work well are black, red, gold and grey. If there are other color combinations with the gold leaf I would love to see them. Perhaps a very small and subtle gold leaf could be centered under the horizontal name as if it was lying on the ground? The use of two colors and fonts in the name appear so far to work best so the name does not run together and the two words are distinct.

Thanks
12 years ago
 
Client
The golds being used in 47 and 24 are closest to what I was looking to use.
12 years ago
 
Client
Gentlemen

I want to thank everyone who has submitted a design. Virtually all of the ranked designs could work for my purposes. I would like to refine this further for one last round if you are so inclined. If you feel that you have already submitted your best design let me thank you in advance.
I am down to deciding: 1) which mark 2) which font and 3) which color combination will best communicate with my clients. I have decided that the mark element must be gold. I have now received numerous gold and grey color combinations many of which are quite good. I would like to see what the strongest combinations are with deep red (burgundy or ox blood) and black, deep red and grey or deep red and something else. Please remember that the mark must be gold.
The cards will be printed white and I would like to have the option to print a brochure at a later date on a black field or perhaps as some web element so if the design can do double duty (I understand that one color may need to be reversed) that would be ideal.
I am also concerned that the quality of the mark is good enough to show its detail when printed on a card or at a larger size on the web or in a brochure. Please make sure that the detail will hold.
So, in summary: a horizontal presentation, a gold mark and either one or two other colors in the words or other elements. Cards will be white and later printing or web presentation may be against a black background.

Thanks again for all of your creative work.

Jeff Weiss
12 years ago
 
Client
70,62 and 84, my current ranked 1,2 and 3 are the only designs that have incorporated my last set of comments. Will there be more before the contest ends?

Thanks
12 years ago
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