ASIMM IT Logo Design Contest

ASIMM IT has selected their winning logo design.

For $500 they received 374 designs from 53 different designers from around the world.
Contest
Logo Design Brief
Hide
LeeG
United Kingdom

What We Do

ASIMM IT provides Managed & On Demand IT services for small and medium sized businesses (5-100 employee's).

ASIMM IT is an acronym for Advise, Supply, Install, Monitor, Maintain Information Technology.

Industry

Technology

Top Three Things to Communicate

#1 - Professionalism
#2 - Honesty & Loyalty
#3 - Excellence

Our Target Audience:

Business Decision Makers, Business Owners

Color Preferences

Red, White, Green, Blue, Black, Orange

I really don't mind so long as it is not feminine like Pink or Purple but it also has to be vibrant/distinctive and not dull looking.

Our Ideas and Additional Information:

For me I guess the logo needs to portray information technology/computing, a professional service, be eye catching and futuristic, be unique and defining to make people curious whilst encouraging them to approach us to find out more. With that in mind, of course creative direction is with you here and I would really not like to restrict you too much in any way. It just needs to be WOW unique, EYE catching.
It's dfficult to provide links but i guess from the logo's i have seen with abstract marks take a look at www.nvidia.com & www.reuters.com

I am looking for something which is unique and doesn't infringe upon trademarks but also when looked at it immediately makes the company stand out as a professional IT company.

Themes

Serious
Modern
Masculine
Secure

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

Order by Ranking Number
1st

Withdrawn

2nd

Withdrawn

3rd

Withdrawn

4th

Withdrawn

6th

Withdrawn

7th

Withdrawn

8th

Withdrawn

9th
New
New
New
New
New
New
New
New
New
New
New
New
New
New
New
New
New
New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

Withdrawn

Withdrawn

New

Withdrawn

Withdrawn

Withdrawn

1 2 3 ... 6 7 8

Discussion

Discussion

Tyler
Canada

LogoTournament Staff
Hi All,

I have nuked all comments as some of you just got off on the wrong foot. Let's try this again. =)

Tyler
14 years ago
LeeG
United Kingdom
Hi Tyler,

Thanks for that!

14 years ago
LeeG
United Kingdom
#5 Can you try something with a different font and wording in uppercase. Not too sure about the all lowercase look. Also could you try to incorporate an abstract mark which is IT related?
14 years ago
LeeG
United Kingdom
#6 #7 #8 #9 by bens - Interesting ideas ben, #9 has my attention more than the others so far!

Keep up the good work guys/girls!
14 years ago
LeeG
United Kingdom
#10 Can you try something IT related to replace the 3D A, not quite feeling the vibe from that design at the moment!
14 years ago
LeeG
United Kingdom
looking for some different perspectives and ideas on the IT side of things. Got to be really clever and unique.
14 years ago
LeeG
United Kingdom
Any takers on a Web 2.0 concept?
14 years ago
LeeG
United Kingdom
#14 - looking for something a little more hi-tec, the graphic looks blocky like from old style Atari games.

Has anyone visited the NVIDIA website www.nvidia.com? I like the clever use and original idea of the abstract mark, and the text looks clean and really complements the logo.

In my eyes the logo I am looking for should look good and be able to stand out on any background.

#9 has caught the idea of the NVIDIA font, i like the font, but maybe something a little bolder/wider type faced.

I am still open to all new ideas as I am not seeing that WOW factor I am looking for yet. Keep up the good work people!
14 years ago
Mare
Serbia
@CH you can leave personal feedback by clickin on a design it moves you to a designers page.

Cheers
14 years ago
LeeG
United Kingdom
Hi Mare thanks for your submission.

One thing I have not seen from many of your here is several variations of logo ideas so that i can see how you think creatively. I like the fact that bens submitted 4 logo variations which really helps me to understand and take a creative direction to work from.

I am still looking for some WOW factor in designs so that I can piece something together and develop and work together with the designer(s). There have been some interesting submissions, but currently nothing really grabs me as WOW and makes me want to move the contest to the next level to develop upon.

Would be interested in seeing if any of you could take either one or all elements of ASIMM (Advise, Supply, Install, Monitor, Maintain) and create a unique mark that symbolizes that to see if that can take us in a different direction.

More squares, less circles and lets try some other shape forms too!
14 years ago
LeeG
United Kingdom
#16 #20 #21 very vibrant and different mare!
14 years ago
LeeG
United Kingdom
#41 i like the concept of involving rca plugs in the design but that is more audio related. it certainly is creative. The more I see asimm in lowercase on the designs the more I am convinsed that it needs to be in uppercase ASIMM. Also designers please note that I would like to see a space where possible seperating ASIMM and IT.

Keep up the good work everyone the designs are coming fast and varied now which is reassuring.

There is still a lot of room for creative designs so keep them coming please!
14 years ago
LeeG
United Kingdom
Hi Everyone,

Just thought I would update you on the contest.

I have now ranked 3 designs which I like over the submissions I have received so far.

It is to be noted that whilst these are my preferences out of what I have seen so far, they are still not what I am looking for. I have taken the time to review the portfolio of the designers which have submitted entries to this contest and a lot of you have very creative imaginations.

So with that in mind I would like all designers to have a think at how they can take the designs in a new direction. Please send me a message if you need to ask me anything.

I appreciate all the hard work and time that all designers have committed to this contest, your help is very much appreciated.

Kind regards,

Lee
14 years ago
VectorGOD
United States
I vector god will be making many different designs and all of them you will LOVE. However I will not submit them untill 1 hour is left of this contest. I know what you like as I seen the nivida logo. I have done designs in all directions and even some amazing ideas. Secured, Hitech, serious.


Do you want reflections in in my one design u have left of mine? Reflections wont show that good in white. What color background do you plan to use this logo for?
14 years ago
LeeG
United Kingdom
Primarily the background will be white however there is a good chance it will be going on other backgrounds for marketing/print material etc.

I don't mind reflections but they have to make a significant improvement on the logo for me to keep them in the design.

Lee
14 years ago
LeeG
United Kingdom
#65 very professional and clean looking, might have to update the rankings sooner than I thought.

More clean looking designs like this are welcomed (please do not interprete that as designs which clone the look, I just want new designs which take on the feel of the clean and professional look of this design, both single and multi lined designs welcomed)

Lee
14 years ago
VectorGOD
United States
My opion is that #65 looks like a vegtable. B
14 years ago
VectorGOD
United States
I like #69 I like dolphins.
14 years ago
Mare
Serbia
LOL Vectorgod im familiar with your poor coments, if you dont know design please leave the site and spare as your coments please...
14 years ago
VectorGOD
United States
Just opions not aim and fire comments. Speaking my own mind. You may do the same.
14 years ago
LeeG
United Kingdom
charcoal your really hitting the mark in terms of the feel I am looking for and #70 by mare is getting close.

now you are beginning to get the feel for what I am looking for I can see the competition is going to heat up.

Keep up the good work guys, rankings will be updated shortly to reflect new designs.
14 years ago
LeeG
United Kingdom
P.S Mare & VectorGOD lets see if you can let the designs do the talking LOL
14 years ago
Mare
Serbia
I totaly agre!
14 years ago
Source 52
United States
just an idea to all designers
14 years ago
LeeG
United Kingdom
#91 sparkhaven, that design is too close to the renault logo. www.renault.co.uk
14 years ago
VectorGOD
United States
Mare your a in ur new design sare too alienish....
14 years ago
LeeG
United Kingdom
Hi to all Logo Designers,

Can we have more variations of different design ideas and restriction of 2/3 variations of similar designs please?

There have been several ideas which have captured the feel of what I am looking for but there is still plenty of opportunity here for all designers to submit more designs.

I get the feeling that most of you are holding back until the last few hours of the contest which would be a real shame as I have not found that perfect design yet.

Keep up the good work all, I appreciate your hard work especially Mare who has submitted lots of work!
14 years ago
Tapelogo414
United States
Hey bens, ya watch mutch futbol?
14 years ago
Sparkhaven
United Kingdom
Hmm oh well never saw that myself but no worries back to the drawing board :)

J
14 years ago
LeeG
United Kingdom
WOW I seem to have got a lot of design ideas from other logo contest thrown in the mix here. It is worth noting to designers that I am not interested in any ideas which have been used in other designs, the reason is because I have looked at your portfolio's and the portfolio of logo tournament and any designs which I liked I would have mentioned earlier to point you in the right direction. Whilst I appreciate that you may feel they may be appropriate for this contest as they are good designs, I am looking for designers to be unique and creative.

Any ideas which I find have been used previously for other contest will be ranked as not interested! I am sorry if this offends any designers, but I have clearly stated on many occasions that I am looking for something which is unique and want creative designs not used elsewhere!!

Kind regards,

Lee
14 years ago
Mare
Serbia
Dear Lee

Designs that i have submited are used only in contest and nowhere else couse they didnt won and they are unique for shure! I've submited them just to see your coment on each icon to find out a litle bit more about what you like and dislike and if you think that just your brief is enogh for us to design a logo for you, you are on the frong track. No offence but your coments are not good, take a look at some other CH's coments and you'll know what im talking about. The way you are runing your contest for me is just like shooting with blanks.

I realy dont know what you are looking for and i think i was vaisted my time on this one so i will submit no more.
Good luck with your logo and i hope you will be satisfied at the end of the contest!

Regards,
Mare
14 years ago
VectorGOD
United States
BOOOO MARE. gAVE UP BECUZ YOU DIDNT STAY IN A GOOD RANK. COME ON MAN DESIGN WAR WITH THE REST FOR ASIMMIT. LETS DESIGN THE BEST.
14 years ago
VectorGOD
United States
102 is not orginal, thats the creative logo style. and the number one iamges looks likebroccli? am i seeing this alone?
14 years ago
charcoal
New Zealand
I like my greens.
14 years ago
VectorGOD
United States
asimm it what are u looking for.we need to aim to something.
14 years ago
LeeG
United Kingdom
hi VectorGOD,

what sort of guidelines do you need?
14 years ago
VectorGOD
United States
well, you need something hitech looking? You kind a made a remark about something usuall or unique. Youve change what you wanted many times. Theres no diredction here nomore. I need direction. You need a path for use to design on. Many on here are with drawinging and frustrated. The first one upon thelist looks like broccli or a veggi. what colors you looking for? You want a logo or a logo type or what? Plz try to beless broad.
14 years ago
LeeG
United Kingdom
VectorGOD, how have I changed what I have wanted when I have stated that I do not know what I am looking for?

To answer your question: Yes hitech looking is required as we are a technology/IT company, but not too hitech like startrek or alienish looking.

I want either an abstract mark or a word mark which must identify us as an technology/IT company.
If an abstract mark is used I would prefer some clever use of a design which shows us as an IT company if used on its own and will be unique enough (and not look like anything else) to identify us as ASIMM IT if used on its own.

I like greens (lime), Yellows (bright/neon), blues (sky/aqua) with some use of black.
I prefer bold clean looking fonts (i like the nvidia font www.nvidia.com) which must not be too fancy or difficult to read with even spacing between letters, and a distinctive spacing between ASIMM and IT, also uppercase is the preferred format.

The logo needs to be technology/IT looking and show a professional image, instill security, reliability, honesty, professionalism, service excellence but be clean looking enough to invite customers to approach us.

Can you work with that?

As I have always maintained I have no clean Idea for you to work from or any mascot or other logo to provide you with ideas like some of the other tournaments do. I simply do not know what I am looking for and will not know what I am looking for until it has been designed and is staring me bluntly in the face I cannot be any clearer than that, all I know is that eventually there is going to be a winner of $500 and you have to be in this contest to win it.

It is easy to blame me as a contest holder but I have provided feedback where I can both in this room and personally on logos, as well as via private message.

I have always said I can be contacted for further information but until now know one really has, I have only been asked to check out designers portfolios and if I see something I like to let them know and they will design it for me, however I have not seen anything which I want to use in this contest which has been used in a previous contest and to be fair I do not wish to receive a handed down idea, I am looking for designers to look at the ASIMM IT contest as a fresh idea and make a design based on what the company does and the vibe they feel from it rather than trying to adapt a design idea which they originally envisaged for a completely different company/tournament. That just is not the inspiration or creativity I am looking for and is the reason why you probably all feel that this contest is going no where.

Kind regards,

Lee
14 years ago
LeeG
United Kingdom
To add to the above:

I like greens (lime), Yellows (bright/neon), blues (sky/aqua) with some use of black or silver and I am open to translucent or chrome looks.
I prefer bold clean looking fonts (i like the nvidia font www.nvidia.com) which must not be too fancy or difficult to read with even spacing between letters, and a distinctive spacing between ASIMM and IT, also uppercase is the preferred format.


14 years ago
LeeG
United Kingdom
#154 & #155 resemble star shape, please no more stars.
14 years ago
VectorGOD
United States
When one hour is near the end of asimm it, I will wage my war of imagination. I will breach every possible creative thought boundry by destiny. I will see that my logos submitted are the best in quality, by Lee G demands. Let that war begin soon... VectorGod.
14 years ago
bluejet
Australia
I look forward to the next instalment of...
Vector God and "The war of Imagination"

:)
roflol
14 years ago
Mare
Serbia
I began to enjoy it too :D
Cant wait ...:)
14 years ago
saturninus
United States
Am I early for "The War of Imagination"? It's so tacky being late for One of Those.
14 years ago
bluejet
Australia
I'll be back in the last hour to bear witness...
join with me in the last hour brothers and sisters!
to rejoice in the breeching of thought boundries!
14 years ago
Schmink
Australia
My imagination is a conscientious objector and will be hiding in a closet when the war starts.
14 years ago
LeeG
United Kingdom
I can't for the life of me suss your designers out! lol

Liking the level of work being submitted over the last few days. I too will be here in the last hour to bear witness to the war!

See you soon!
14 years ago
LeeG
United Kingdom
I can't for the life of me suss your designers out! lol

Liking the level of work being submitted over the last few days. I too will be here in the last hour to bear witness to the war!

See you soon!
14 years ago
LeeG
United Kingdom
I can't for the life of me suss your designers out! lol

Liking the level of work being submitted over the last few days. I too will be here in the last hour to bear witness to the war!

See you soon!
14 years ago
1 2