Hello to all,
For this first round of entries, we will use the general message board so everyone can benefit from the initial comments. We will start using the individual designer comment boards once we get to more specific tweaks.
Just a few general comments to everyone:
- The company name is Arthus and Co, not Arthus and Company
- We like the use of lowercase, with the A and C uppercase
- We like the . after Co => Arthus and Co.
- We like when the & Co. is smaller than Arthus
- Now that we've seen a few colors, we don't want any dominant green, brown or purple. You CAN use a small touch of these colors, but not predominantly as in #10 , #16 , #17 or #21
- Please stick with all white background, as this is what we will have for the website
- Preference so far in terms of font is serif or sans-serif, with script font ranking last, but this is not fixed in stone though, we are still open to any proposals
On to more specific comments in ranking order....
#9 : We like the little tag idea, and the panda is very cute. We prefer a red more "vibrant", brighter though. And perhaps experience a bit more with the font (choice of font and placement).
#16 : We like the font and the use of 2 different shades of color. But we don't want predominant green, and we don't like the little ghost (?) / little character
#10 : We like the reflection effect on the font and the idea of a pictorial inside a circle. We don't like the color, too much on the purple side. We don't want the font all caps (see general font comments at top of post) and in this design it's just a little too bold. As far as the pictorial itself, my wife felt like it is too "twisted" / winding / "tortuous".
#17 : Overall, it has a nice and elegant feel. We like the font. But no black background please, and no butterfly either. No purple also ;-)
#18 : We dont like the clothes hanging. And no color background please.
#11 / #12 / #13 / #14 / #15 : We like the font in #11, #12 and #15 and the overall nice and elegant feeling. However, the cube or balloon image is just too classical / commonplace / "cliché". Also, the colors are too much "pastel" / not bright / full enough.
#2 / #5 / #8 : we like the font in #2, the positioning of text relative to the pictorial and the use of a smaller font for the & Co. However, the safety pin image does not work for us. Remember one of the points we want to communicate is "comfortable / cozy". Finally, in #2, the color is too "serious", not bright and playful enough. In #5 and #8, we don't like the "movement" on the font, it is too agressive. Also, do not write out "Company", just "Co."
#3 / #21 / #22 / #23 : It is too complicated and the pictorial has more of a grown up child look rather than baby (the clothes will be for babies 0 - 2 years old). We want something "softer" for the pictorial (the tree has a bit of a "halloween" / scary feeling), and also simpler. As far as the font: it is a bit too bold, we don't like the border effect on the font and the fact that the letters are turned in different directions. Overall, we'd say simpler is better.
#24 : we like the font and the use of smaller letters for "& Co.". The overall drawing quality is very good and the elephant shivering / scared is very funny but unfortunately, it does not work for us. We want something more "securing" and perhaps use a different animal like a bear and make him look happy, not cold ;-)
#6 and #7 : #6 feels more like a dating website for children ;-) and #7 is too "peace and love". Overall, both are too far from the subject.
#20 : we don't like the font, it is too "techno". We don't like the hands either.
#1 : we don't like the font. It doesn't feel "soft enough" and has a bit of a "messy" feeling. We want something a bit more elegant. Also, I guess now that we're seeing it, a "pure" wordmark is a bit too simple, overall we like the use of a small pictorial, even if very simple.
#19 : The bear is a good idea, but we don't liek this particular one for some reason. The overall feeling is a bit too old-fashioned and not classy enough. Also, see general font comments at the top of this post.
#4 : we like the idea of the angel wings, but the overall feeling is too messy. Too many colors mixed in the font, and the font itself does not work (see general font comments at the top of this post). Also, the alien / teletubby character does not work at all.
Again, many thanks to everyone for this great start and variety of entries !
Kind regards,
-David
PS: my wife did the ranking and will probably be the one to post comments from now on.