What We Do
We are a new non-profit organization dedicated to helping families who have children suffering from brain tumors.
Top Three Things to Communicate
#1 - Caring for our families
#2 - Raising awareness for pediatric brain tumors
#3 - Research money will lead to a cure
Our Target Audience:
Our logo needs to be child friendly because our family's all have a child with a brain tumor. But our main audience is the families of these children so the logo has to be sophisticated and envoke convidence in the standards our organization holds up.
When we fundraise our target audience is the average citizen who buys a t-shirt or donates a few dollars. They are mostly women between the ages of 25-45.
Blue and green.
Grey is the universal color for brain cancer so that color would be ok.
And Gold is the color for pediatric cancer so we would look at designs with that color as well.
No Red, yellow, or black please.
Our Ideas and Additional Information:
please visit our website at www.team-armstrong.org and look under the 'Gear' tab to see the blue and green t-shirt that say's "Cancer is Yucky" This was designed by our 3 year old son whom recently died of brain cancer.
---We would like to look at a variety of submissions. Some including the whole organization name. Some with just Armstrong etc.
You can also feel free to use pictures of our son Armstrong or portions of a picture located at www.carepages.com/carepages/armstrong (you will have to set a login by entering your email address, but then you can view the page with pictures)