Anvil Fence Company Logo Design Contest

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Anvil Fence Company has selected their winning logo design.

For $525 they received 440 designs from 53 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
sdleibow
United States

Slogan

Since 1961 (Please do not make that part of the logo; it should be separate but compatible, so the logo can be used without it.)

What We Do

We are a fence contractor. 95% of our work is commercial. We want to expand awareness and also attract more residential business. We want our new logo to convey a feeling of security and substance.

Industry

Construction

Color Preferences

Black and red (PMS 1805)
Possibly greyscale, too

Our Ideas and Additional Information:

Current Logo, plus a mockup of an idea I came up with, are attached.

I would like to see a "fence" or "gate" element added to the logo (perhaps using negative space?) Consider using elements of a chain-link fence.

I definitely do want an anvil in the logo and want to use the same anvil that already is in the current logo, perhaps without the hammer (just the anvil itself, such as is shown in the gray-on-black treatment that I made).

I am fine with keeping the same font (Clarendon BLK BT) as the existing logo (at least in the word ANVIL, as it's been part of the logo for a long time.

Finally, please don't make the logo any moe "horizontal" than it already is. This places limitations on how/where I can use it.

Themes

Necessity
Secure
Masculine
Simple
Gray
Classic

Style Inspiration

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