Anvil Fence CompanyLogo Design Contest

Logo Design Contest
Contests / Anvil Fence Company

Anvil Fence Company has selected their winning logo design.

For $525 they received 440 designs from 53 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
Since 1961 (Please do not make that part of the logo; it should be separate but compatible, so the logo can be used without it.)
What We Do
We are a fence contractor. 95% of our work is commercial. We want to expand awareness and also attract more residential business. We want our new logo to convey a feeling of security and substance.
Industry
Construction
Color Preferences
Black and red (PMS 1805)
Possibly greyscale, too
Our Ideas & Additional Information
Current Logo, plus a mockup of an idea I came up with, are attached.

I would like to see a "fence" or "gate" element added to the logo (perhaps using negative space?) Consider using elements of a chain-link fence.

I definitely do want an anvil in the logo and want to use the same anvil that already is in the current logo, perhaps without the hammer (just the anvil itself, such as is shown in the gray-on-black treatment that I made).

I am fine with keeping the same font (Clarendon BLK BT) as the existing logo (at least in the word ANVIL, as it's been part of the logo for a long time.

Finally, please don't make the logo any moe "horizontal" than it already is. This places limitations on how/where I can use it.

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