Act Now AlbanyLogo Design Contest

Coming Together for Climate Action

This is a municipal brand for the City of Albany, New York. This brand will be used as the name of Albany's climate action plan as well as their ongoing community engagement campaign. The target audience is the general public.

Here is the language that is being used to explain the "Act Now Albany" campaign:

"Albany is a city defined by its history and strong civic pride spread across a unique network of neighborhoods. Across generations, residents have come together to solve challenges, innovate solutions, and move our city forward. Act Now Albany continues that tradition—calling on all of us to act on climate change as one community, working together toward a safer, more sustainable future.

Climate change is no longer a distant threat. It’s already impacting our neighborhoods: longer, hotter summers, intensifying storms, increased flooding, and worsening air pollution. That’s why Albany has taken action—switching to 100% renewable energy for municipal operations, installing EV chargers across the city, and investing in innovative projects like geothermal heating at affordable housing sites—all solutions that improve quality of life for community members.

The Act Now Albany Plan builds on this progress as a shared commitment to a better future. Acting on climate is hard work, but Albany is no stranger to that. We’re a city shaped by working people, by businesses and local government, and by the steady commitment to get the job done. That same spirit drives us toward a cleaner, healthier, and more just city—and show what’s possible when the capital of New York becomes a capital of climate action."

The City of Albany uses the following brand colors for many of its initiatives. You are welcome to expand upon them, or you do not have to use them at all.
#106290
#E55F15
#0378A0
#09366D

All logos should have the full name and tagline on there. Please try a "badge" or "sticker-style" logo or "stacked" logo before submitting other variations. See the screenshot that shows badge versus stack layout.

Overall notes:
-We are looking for a dynamic logo that conveys the need for action and collaboration.

-You are welcome to utilize local elements from the City of Albany, including: the skyline (see attached photo for the correct angle), tulips, the Egg, New York State Capitol building, the Nipper statue (an iconic dog), Empire State Plaza, Lark Street, the Hudson River.

-A few ideas include: A graphic with the skyline in the background and people pointing the way forward in the foreground; a graphic showing people biking on Lark Street; a graphic of people and Nipper the dog planting a tree together or looking out over the City; a graphic that somehow incorporates a tulip (a common City symbol).

Excited to see what else you come up with!