#461 is the best. You were right. If we are giving up one or two effects, so be it, we'll get them back on the fuselage. We still have another eagle to play with!
Aaaah, your comment about the reds. I see it now. OK, no problem, ultimately we will have to nominate each Pantone colour, it's unavoidable. Can't escape Pantone. But that's later, we don't have to do that now.
#464 darker red. Can do #461 with the darker red too. and enhance the bird shadow. Just let me know in the morning and get some rest :) I'll work on corporate etc tomorrow too.
I'm tossing and turning between #465 and #358. We are very, very close. The finer details of the tail can come after, the key now is the design which will contest for the WINNING design.
Uhm, can you answer a question, I'm not so certain how this works - You see the rankings now, they depict the hierarchy of designers with the evolution of their designs, if I understand it correctly, when I have to make judgement, I have to choose 3 different designers for places 1, 2 and 3, and then, another 7 designs which can be different designers, all from the same, some, whatever. Do I understand correctly?
Let me look at the designs more, it's late your side, go to sleep. We'll pick it up in the morning but the line is well in sight.
When you pick a winning design, the top 3 have to be three different designers. Places 4-10 can be anybody. I'll get some sleep, I'll be available to make revisions tomorrow :) Just let me know! Thanks!
After much reflection ... I'm favouring #461 over #464 but would like to see a touch more darker shadowing on the eagle like in #464 which I think will give us the slightly deeper red in that area anyway, although as I said, the exact colours on the tail are not a huge issue for now. #306 - The lead element, the ribbons, I don't think requires any work. This is important because it might be used to stylise cheat lines on the aircraft or perhaps even subtle watermark effect? #358 versus #465 - Quite a battle! I prefer the angles and placement of #358 and I prefer that the ribbons are closer together. #358 is a little bit more conventional but there's still time. The ribbing on the tail in #358 is also more visible which I like. I do however like the more modern, styled tail shape of #465, it's dynamic, cutting edge, and I like that. About the weight of the titling, you went lighter, I edged you heavier. As usual I'm starting to see it your way now :) Are you still in favour of black for the titling? I'm a bit influenced by the American design (on the aircraft) at the moment, and as cleverly as they have used that Pantone Solid Coated 533c (according to Ps6 eyedropper - but you never know?), I wondering about a deep red / burgundy ? You'll note on their website and corporate material, they just use the plain old red and blue. Well, not easy to get them metallic effects on paper! Duuno, I could just be making more confusion. Anyway, those are my thoughts for now - we will see what YOU say!
#466 is some fixes to the tail in the shape you like on #461 #467 is some fixes to the logo with Pantone 433C color and #468 is in burgundy My personal opinion is for the text in black. To me, in burgundy, the text bleeds into the design more and is less noticeable. That may be just me, of course.
#466 still a little issue of the eagle not fitting within the tail. Other than that, it's perfect. Colour black - agreed, you are right! Do you feel that the motif should be moved just a touch to the left, perhaps the tip of the gold beak more or less in line with the top of the A. If needed, increase the size of the motif slightly if you need more space. It just seems a little cramped now although that might be your intent?
I've just thought of a few things: We have done 3 designs, as you know. Which of the 3 do you think is most suited to be displayed first in the rankings? The most suited for contest/ your LT Portfolio purposes. To me all 3 are equally important so it does not matter but only 1 can be the contestant for number one. Also, I've just realised, the full logo/titling design should be on a satin silver background, as it would be on the airplane. That has consequences for the colours. OMG, I completely forgot this although the logo will be used in a lot of different colour combinations on lot of different backgrounds, depending how, where and when.
#471 on a silver background with the tagline moved to the left :) for the winning logo, its best if you rank just the icon, or just the logo, for 1st place. The plane tail would make the portfolio look messy (due to it being a rendering rather than an actual full logo), and both admin and the designers like to keep it looking clean
Ok, just to be extra safe, either tell me the # number or make a new one, so I know which one to put. I want to do the 1, 2, 3 tonight so it's all done and in place, no last minute rush or crisis and then we are safe. 4 - 10 is simple too!
Oh, so sorry Illumina. I didn't mean the tag line, I meant the tail/ribbon logo. Tag line perfect where it was. Sorry. But the satin silver is great!!!!
...and now I'm noticing on #358 , you used a medium bold. Would this not be a little "bolder" without going as far as #465.
On the airplane fuselage we'd use the medium bold, or it starts to look weak and insipid, a good example being DELTA. If they'd make the titling bolder, the livery would be a lot better!
Sorry, I'm spinning a bit, do you see. Also, seeing in small, doesn't give a true measure. I just enlarged it and the weighting of the titling is ok. If you agree, I'm happy with it. If we want it bolder on the fuselage, we'll make it bolder on the fuselage. We don't have to think about that now!
lol #474 and #475 have the medium bold fonts. I'm not really sure which I like, thinner or the medium bold. I think the thinner fonts on virgin planes look lovely, but I also think the medium bold on the logo helps it stand out and catch attention so thats one thing I'm 50/50 over
Yes, the Virgin is nice, but that typestyle wouldn't be good any bolder. Depends on the overall design and look I guess. There are some really good ones out there for sure!
Ok, I've done 1-3, and 4-10. Please check that it's what is needed, and confirm ok, and then at least that part is taken care of. I think during the 7 day period we can make changes to the winning design if we want to, but in the context of this particular tournament, the large lady has finished her song and everyone knows it!
Congratulations, Illumina on fantastic work, thank you for your talent, your patience and your hard work.
the rankings are fine. You can rank different designers in 4-10 if you wish, each one will get a point to add to their ranking, but thats entirely up to the contest holder :)
#473 - I've just realised something. I think the Tail/Ribbons/Eagle logo should be to the RGHT hand side of titling, not left. Think about it? We have lots and lots of time to decide.
lol #474 and #475 have the medium bold fonts. I'm not really sure which I like, thinner or the medium bold. I think the thinner fonts on virgin planes look lovely, but I also think the medium bold on the logo helps it stand out and catch attention so thats one thing I'm 50/50 over
I will spend a few hours to look at this. I'm in agreement with you, very divided between the 2. I'm tending towards medium now, but I'll give it a few hours :)
I'm not sure about the logo before or after the titling, I'm being a bit influenced by American now.
Take a look and let me know what you think. In the grand scheme of events, it doesn't really matter.
I already know I prefer it to the left of the name. I think that way, it looks like the ribbon/eagle is soaring over your company name. With it on the right, it looks like its soaring away.
Here it is on the right with the thinnest weight font I think would work. After looking at them all, I personally prefer the medium weight out of the 3. For general logo use, that is, on website, stationary etc. I think on the plane the thinner one would look good. Thinner would also work on promotional items like mugs, travel bags, complementary items etc.