Air RepublicaLogo Design Contest

Logo Design Contest
Contests / Air Republica

Air Republica has selected their winning logo design.

For $675 they received 478 designs from 39 different designers from around the world.
1st
#474

Withdrawn

4th
#475

Withdrawn

5th
#476

Withdrawn

6th
#477

Withdrawn

7th
#478

Withdrawn

8th
#471

Withdrawn

9th
#473

Withdrawn

10th
#472

Withdrawn

New
#358

Withdrawn

New
#465

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New
#357

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New
#306

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New
#470

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New
#469

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#460

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New
#369

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New
#318

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New
#346

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New
#345

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New
#319

Withdrawn

New
#140

Withdrawn

New
#56

Withdrawn

New
#468

Withdrawn

New
#467

Withdrawn

New
#466

Withdrawn

New
#464

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New
#463

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New
#462

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New
#461

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New
#459

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New
#368

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New
#367

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New
#362

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New
#320

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New
#305

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New
#304

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New
#303

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#302

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New
#301

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#300

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#298

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#292

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#287

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#286

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#285

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#264

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#263

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#252

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#250

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#249

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#229

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#228

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#227

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New
#226

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#225

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#224

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#220

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#219

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New
#218

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New
#209
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Discussion

 
Client
Entry #47 is very good indeed. Embodies all the attributes we desire. Equally good reversed out of the silver on the fuselage. I'm not so sure about the typestyle for the titling, I do prefer sans serif but perhaps something stronger, more decisive, and not techy?
11 years ago
 
Client
Sorry, that should read Entry # 47 and 48 and then Entry #49.
11 years ago
 
Client
I would prefer a little strong hue of gold, i think the metallic/shine effect is fantastic but just a little bit more vibrant (saturation).
11 years ago
 
Logo Designer
I shall have revisions to you this afternoon, I have a few ideas for the font, if you dont mind some type treatment :) I'll also make the gold richer.
11 years ago
 
Client
The design is spectacular. I love it. I think there's a lot that can be done here!! I also think the use of silver reversed out of red on the fuselage is a beautiful variation that can work to spectacular effect!!
11 years ago
 
Client
I think, when considering visibility in all types of light conditions, the logo might wotrk better without any shadow effect. I understand the intent but i'm thinking these days, the flat, non shadowed motifs actually display better in challenging light!
11 years ago
 
Logo Designer
Here are the changes as requested. The font is both plain (no treatment) and with a small treatment, and a richer gold for the red background :)
11 years ago
 
Client
Images #56 and 56 - Colour gold is spot on. I would like to see the lower of the 3 appendages of the wing showing a slight curve upwards, if that's possible, maybe just extending a little bit further or it will look odd. This may or may not work? The typestyle is very good and the right weight, I'm not sure if it's in grey or black or black with a gradient effect. Black would probably be best. Typestyle better without the treatment or it starts to musddle with the logo (my opinion :)) Very nice work again, SUPERSTAR!!!
11 years ago
 
Logo Designer
Here it is with the bottom third of the wing more curved upwards, I had to make it longer to achieve that.
11 years ago
 
Client
Hi. Great work, I like it although the original might be better, I don't know? #119 - No, better to stay with the original concept, it's that good! Another comment coming now now, I'm still going through the over nighters, early morning here where i am.
11 years ago
 
Client
Hi again. A lot of stuff being thrown at me, the guy with the original falcon's head idea, a good idea, wants to opt out as everyone else has copied him. Well, that's the nature of a competition like this, i feel a bit like a judge on Idols. Work on your original design, colours, titling, visualise them on the aircraft, that is the key. Look at pictures on airliners.net, you're through to the next round, I decided that already. Now you can think about the next round and don't pay attention to the rankings. I think a lot of designers wait, watch to see what the CH likes, gravitates towards, and then jump in, a bit like the guys who jump in to the traffic lines at the last moment. Don't worry about that, I see it, it's not an issue.
11 years ago
 
Logo Designer
Hi, I've added a few effects, and the red background color was taken from the B744 image.
11 years ago
 
Client
#139/140....Oooooof, they are good !!!! Not which one, will take my time and look but both. Something special in the air (sorry AA) !
11 years ago
 
Client
Read - not sure which one (is the better), but, both are GREAT!
11 years ago
 
Logo Designer
for #206 its the same thing, just a little more visually dynamic :)
11 years ago
 
Client
#206 nice but remember where it will be. Simpler is sometimes best in such an environment. If I were to choose your best design so far (in the context of it's end use), it probably would be the #55/56 combo. It just does it's job so well!
11 years ago
 
Client
#209 -Very good indeed. Can you keep the gold consistent? Two tone effect (if intended), well, I prefer one. Also try it in the red/silver combo. It's a really great one!!!
11 years ago
 
Logo Designer
Here it is in one color and a couple on silver. The one with more of a pink tinge to it is taken from the red color on the image of the plane. If you know the pantone color code for the red it would be very beneficial for all designers to know the code.
11 years ago
 
Client
#218/220 Beautiful! We can't figure out the right Pantone colours, it's a huge problem. If you want to imagine the closest possible red, look at my photo of Virgin Atlantic aircraft in my attachments or anywhere on the web. That's what we're trying to get. Obviously under different sky/light conditions, the colours display differently but that VS is as close to reality as can be.
11 years ago
 
Logo Designer
I did some searching and as far as I can make out, Virgin uses pantone candy apple red, which is Pantone 207 C. I have uploaded submissions with the base color at Pantone 207 C.
11 years ago
 
Logo Designer
#226 is in burgundy, pantone 7427 c and #227 is in Cardinal, pantone 200 c. Both are similar to Virgin colors.
11 years ago
 
Client
If that is #219, you're very close. If Pantone 207C is #225, no that's not it. I suspect Virgin (Virgin Atlantic) uses a special blend that they don't disclose. Other parts of the franchise such as Virgin America or Virgin Australia may use other colours, I can't remember. Anyway, it's a metallic satin finish (that seems contradictory) and although I'm not a great Branson fan, I have to admit, it's sublime. Again, if you really want the true colour on a clear blue sky day, see my pic, taken about 10:30am, really a true representation of the red. Colour is always is big issue and I'm not sure we'll resolve it within this competition, one of the limitations. Meanwhile I've just realised by insisting on the triangle, I think I've boxed myself into a corner. I've been working on several logos with the tail and NOT a great success at all so far. Maybe in the next round we loosen the noose a bit and remove some restrictions. Thanks, Richard.

11 years ago
 
Client
Of the current red series, #220 and #219 are the closest without a doubt. Which one, depends on the light and angle, hard to say exactly.
11 years ago
 
Logo Designer
#219 is Pantone 7427 c and the background for #220 is very slightly darker than Pantone 7427 c
11 years ago
 
Client
I'm toggling between the two, both great!
11 years ago
 
Logo Designer
Oops, #220 is Pantone 187 C
I was looking at #218 and got them mixed up.
11 years ago
 
Client
I was looking at several of their swatches yesterday in relation to giant size exhibition posters for another company, you'll be shocked to know that the colours were also red, gold and silver. Anyway enough to say after 5 minutes of looking, you become insane!!! Also I want to come up with the Pantone colour for Apple iMac or MacBook, that is the colour (satin) silver I want for the fuselage but I can't get it yet? Richard
11 years ago
 
Logo Designer
#228 has the Pantone 7427 c color as background
11 years ago
 
Logo Designer
I think the apple iMac color could possibly be Pantone 427 C or Pantone 428 C
11 years ago
 
Client
Great, i'll check it out. Terribly difficult metallic colours!
11 years ago
 
Client
Hi Ilumina. Today let's do something different. You've put a lot of work into this thing and you've developed some gorgeous designs, but I'm not really doing well integrating them into the airframe (true of all or any designs). I know that's a completely different and separate job, it's too complex to do all at once within the timeframe allowed here. Anyway, my point is this, you are very nicely positioned here, let me remove the constraints of the triangle and whatever else i've said, and today you tell me what you would do. Design whatever it is that you think will do the job best!! Richard
11 years ago
 
Logo Designer
I'll try to come up with one or two things :)
11 years ago
 
Client
You know when American Airlines, famously rebranded their 67'er scheme (very recently), I hated it, hated it!!! But, now having seen it and become used to it, I have to say I understand what they have done and why. I'm not saying we go this route but, well, it's useful to look and see. We might just end up with a similar fuselage colour anyway through no fault of our own and we know more or less the primary colour of the tail, well, see http://www.airliners.net/photo/American-Airlines/Boeing-777-323-ER/2248746/L/&sid=6feb6257abeff9ecc4956eccf22fbd65
I'm not sure what colour it is, they say silver, but worthwhile to take a look. It's good!
11 years ago
 
Logo Designer
@249 and #250 are something new, while #252 has part of the triangle cut out :)
11 years ago
 
Logo Designer
#249 even
11 years ago
 
Client
There's a lot of bitching already and 2 designers have been removed (about to be) for "copying". #249/250 very, very good, but let's hold onto them for a minute and not rate/post. Maybe different colour combinations, we can do that later. It is a kinda of a wing too, isn't it! I'm also wondering if I didn't make a fundamental error in choosing the triangle and if i shouldn't have gone for the tail plane shape a la American Airlines. It would have meant much easier integration into the tail and not difficult at all to illustrate on the fuselage with the titling. Think about that!
11 years ago
 
Client
#250 - What if we try gold and gold on a solid red background? Then gold and silver on solid red background. Might be on to something!!
11 years ago
 
Logo Designer
I have to take a break from the computer, my eyes are crossing lol
I'll be back in a bit with the revisions for you :)
11 years ago
 
Client
#250 - I'm a bit worried, too much like Austrian Airlines. I knew i's seen something similar before (many of them are very similar, it's like how many ways you gonna draw a burger?). Take a break, you're worse than me, I don't know how you keep such long hours. Ease off if you like, still some time left in open phase, you don't have to worry about that.
11 years ago
 
Client
A little bit of inspiration -
http://www.youtube.com/watch?v=RFVGG1KPxmg
Especially listen at 3:36 !!!
11 years ago
 
Logo Designer
I've reshaped 249/250 to make it different, in #285 #286 and #287
I'll take a look at that youtube video soon and see what else I can do :)
11 years ago
 
Client
Nice designs but they won't work. The most successful of your designs are the #218/220 series. Also the #55/56 series, hard , hard, hard, I know, for me too! Now we should concentrate on that series and see how far we can bring them along. YouTube, no, nothing to see, just a bit of musical inspiration.
11 years ago
 
Logo Designer
#298 a few enhancements I think look great :)
11 years ago
 
Client
#286 - Sometimes it takes a while for things to register. This concept has such promise and could be developed into something really special. I wonder if some designers will object because it's not unlike some other schemes. Anyway, it's worth a shot, let's try. Think tail, tail, tail and now the motif in conjunction with the titling becomes very crucial, because we are really moving towards something different here. Look at how you've done the titling for #57, I really like that. If you want to see a not too dissimilar livery scheme (what I'm being reminded of), look at BRITISH AIRWAYS. Anyway, have a look, we might be onto something here!
11 years ago
 
Client
Wooow, #298 is spectacular!! but maybe a bit too bold, flashy.... i really like a more subtle approach. Well, you might say what can be subtle about gold, red and silver... getting a bit confusing, now #286 is in my head and i'm not seeing beyond that. About #286, what if we extend the silver portion a little to be in line with the gold? Will that work ?
11 years ago
 
Client
Damn,i'm loving #286 at the moment. I'm visualising a completely different approach. Using it on the background of an aircraft tail. Take a look at what i'm thinking -
http://www.newairplane.com/777/whosFlying/
Complete change of design intent here, the triangle is now replaced by the tail shape and what tail shape, they are all different! Complicated, see !

Take a look and let me know if you agree or think i'm going down the wrong path? Richard
11 years ago
 
Client
I am NOT ranking #286 at the moment. Let's keep it off the radar screen.
11 years ago
 
Logo Designer
Here is 286 with the top half shortened, on a more even keel with the bottom half. And with text. I do honestly believe my rendering is different enough from others. The two halves are not in a triangle, nor are they "just" a design of a bird head. Theyre deliberately rendered to appear like ribbons, or flags, flying in the breeze, and the wind is blowing them to appear bird-like. That was my intent all along for this. I feel birds are a common enough element within the aviation industry, and the way I have done mine is different.
11 years ago
 
Logo Designer
Also, here is 298, toned down :)
11 years ago
 
Logo Designer
Also, I do think 286 would work on a plane tail, although your suggestion to shorten the top half was definitely more beneficial to applying it to the tail piece. It still looks streamlined but would fit better now :)
11 years ago
 
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