Our Target Audience:
People who are on their boats now or people who will be on their boats in the future for one night or beyond. This is typically a couple in their 50's or older with higher than normal income. They have higher than normal education. They are often environmentally aware. Many are looking for ways to save money. Most are looking for some type of adventure.
Our Ideas and Additional Information:
We need a logo with our name included that would look really nice on hats, shirts, burgees (flags on a boat), etc. as well as on our web site. As our users write more reviews, they receive items (like a hat). We want them to wear the hat when they check into a marina because it says to the marina that this person writes a lot of reviews. We want the hat to be noticed by the marina and we want it to look good enough so the boater will want to wear it.
We will also have other software under the ActiveCaptain brand for boating uses. For example, we're working on some boating weather applications for the iPhone and other mobile phones. We'd like the icon for these additional programs to have some component of the ActiveCaptain logo in it so that it is obvious that this software addition is part of ActiveCaptain.
Because the logo will be embroidered, it is very important that it will look good in stitching - no gradients, not too many colors, etc. It needs to stand out in a room full of people wearing hats.
We have an existing logo on our web site (www.activecaptain.com) but it doesn't have to look like that. We're making a major change to the web site and would like a fresh look. We're also interested in other design help for the web site.
The slogan doesn't have to be a part of the logo especially if it makes the logo more complex looking.