Absolu Logo Design Contest

Absolu has selected their winning logo design.

For $350 they received 152 designs from 17 different designers from around the world.
Contest
Logo Design Brief Hide
absolu
Netherlands

Slogan

communicatie & coaching

What We Do

Webdesign, house styles, pr & communication plans and (personal) coaching. Besides that I do many different communication projects.
NB: This year my company celebrates its 10th anniversary.

I am a one (wo)man business.

Industry

Miscellaneous

Top Three Things to Communicate

#1 - warm
#2 - personal
#3 - creative

Our Target Audience:

Small businesses in all kinds of industries.

Most of my current customers come from the health branche (psychologist, psychiatrists etc. ) but I also make websites for commercial businesses. Coaching is mainly for commercial businesses and universities. My logo should be general, not specific for a branche.

Color Preferences

My current colours are red and yellow. I want to change completely (new decade, new style) so use whatever colour you like! As long as they are warm colours.

My personal colour type is autumn. Hopefully that helps.

Our Ideas and Additional Information:

My last name is Zwaan, swan in English. Some entries have added a swan. I really like that, so let's keep the swan in. Make her abstract, not too literal.

See my current site www.absolu.nl for the way my logo is made now. The new logo should be completely different.

Absolu is french for absolute. Besides being a short name and meaning absolute, it has no further deeper meaning.

Themes

Feminine
Colorful
Playful
Modern
Elegant

Style

Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print

Entries
Order by Ranking Entry Number

Contest Entries

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Discussion

Discussion

absolu
Netherlands
I am really looking forward to your creative input! Seen some good things here at other contests.

thnxx

Miriam
12 years ago
absolu
Netherlands
Hi guys,

It's 9 in the morning here, so I immediately checked in to the tournament...
I have commented on your entries. Thanks for the effort!

Miriam
12 years ago
absolu
Netherlands
NB: Ufotofu added a swan to the logo. My last name is Zwaan (swan in English). It does add something personal to my company name. It is not obligatory though.
12 years ago
absolu
Netherlands
Hi guys,

General remark: instead of media & meer, please use the "slogan": communicatie & coaching

I would really like to see some examples in the emblem look. Can you do that?

Thanks!!!

Miriam
12 years ago
absolu
Netherlands
Just thinking about an other option: can you guys think of a way to show that it is my 10th anniversary? Maybe an addition like: since 1999 or a big 10? Or is that too much?

Miriam
12 years ago
brandtub
Egypt
Here you go , did it with the slogan you asked for.

Would like to know your feedback if any.

Kind Regards,

Kareem
12 years ago
absolu
Netherlands
Dear designers,

I am very happy with what you have come up. Creative minds you have!

Please continue with the following remarks:
- add: since 1999 (somewhere in the logo or the text lines)
- if you do not use the (abstract) swan, use something else to give the name Absolu more body (like #36, but read the remarks I made for that entry)
- the slogan is: communicatie & coaching
- please also experiment with an emblem, I really like the versace one in the examples, can you go in that direction too?

Keep em coming!

Miriam
12 years ago
absolu
Netherlands
Just to let you know....:
Not interested does not mean I hate the entries...!!! it is just a way to make it easier to rank and for you guys to see what I like. Please read the feedback I give in your sections.

Thanks for all this creativity... amazing what you come up with!

;-)
12 years ago
absolu
Netherlands
I have made another ranking. There are some really good potentially interesting entries! Thank you for your creativity! Please read the feedback I have made.

Have a good weekend!

Miriam
12 years ago
absolu
Netherlands
Oh and please do not withdraw your entries, I will make a final ranking and the ones I am not interested in could be part of that list.

thanks!

Miriam
12 years ago
absolu
Netherlands
Hey guys,

I would love to see some web 2.0 try outs. I am really fond of the you tube logo. Could you guys dig deep in to your creative minds and see if you can make something like that? Don't hesitate...

have a good weekend!

Miriam
12 years ago
absolu
Netherlands
Three days to go and you are getting better and better. Please throw me some more logos, I am really pleasantly surprised by your creativity and output.

thanks!!

Miriam
12 years ago
absolu
Netherlands
Oops... good thinking of one of my friends:

IMPORTANT:
to make it more congruent: instead of since it should be Dutch: sinds... please change that in your entries!!

Miriam
12 years ago
absolu
Netherlands
Will make a for last ranking tomorrow! If you still want to join in, be my guest!

cheers!

Miriam
12 years ago
absolu
Netherlands
Dear designers,

I really like the sprint you are making at the final rounds of this contest. Keep em coming!
I did another ranking. Please read the comments I put at your entries.

My preference of colour must be clear now. The sinds 1999 is not obligatory, but if it fits in to your design, you can put it there.

Dare to be different and see if you can really touch my identity (even without really knowing me...).

Good luck, 16 hours to go, tick-tock tick-tock

Miriam
12 years ago
zie
Indonesia
swan having fun in the water... #141
12 years ago
absolu
Netherlands
Dear designers,

You are making more and more entries the last hours. So I have extended the contest with 5 more days to give the ones who entered recently the change to work on the feedback I will give.

Thank you for your creative input!

Miriam
12 years ago
JR2
Bulgaria
and contest dies....live again after 4 days :(
12 years ago
absolu
Netherlands
Hi J&R2,

Is that so?? But it is so much nicer to see your developments and see what you can create based upon feedback... Or is that a misunderstanding? ;-)

Miriam
12 years ago
JR2
Bulgaria
usually designers start submitting a day before the deadline, the best contest is 4-5 days, with a lot of personal feedback, and guidelines...longer contest are not better.. That's my experience ....but let's hope this is not the case,as the CH is european, and the task is pretty sweet challange to all..., good luck :)
Rudy
12 years ago