EFRC:CSTLogo Design Contest

asub #1... we like the strong typeface, but would like the lettering to be a little "taller." It seems a little squished as is (height-to-width ratio is too skewed toward width).

We like that the energy representation is simple and in line with the text, but this particular design seems too close to the well-known symbol used by BP.

We are also going to remove "web 2.0" from our suggested logo styles, just to make the logo more easily transferable to print media.

To help with selection of colors, we'd like to share with you the color scheme that we'll be using on our forthcoming website. It can be found here:

http://www.utexas.edu/web/guidelines/color.html

Scroll to the bottom of the page and you will see ten color schemes (2 rows of 5 each). We are planning to use the one in top row, middle. We would prefer logo colors that complement this scheme.

Thank you! Great submissions so far!

We're seeing many great designs that incorporate abstract artwork pertaining to solar cells and solar energy. But half of our research team are studying lithium batteries, and they're starting to feel left out!

If you can think of a design that can reflect both components (solar and batteries), you'd be almost guaranteed a top spot in our ranks.

Modification to our previous post (July 8, 9:46 pm):

IDEALLY we'd like a logo that incorporates the idea of both solar cells and batteries.

HOWEVER, we understand that in the context of certain logos, less is more. For example, some of the submitted logos we really like right now incorporate only the solar theme, and that's great. Those particular logos actually look better without batteries incorporated into them (at least, they look better without the battery artwork that their designers have shown us at this point...that could change if the designers try new approaches to incorporating batteries).

But if a logo comes along that can hit that sweet spot where both batteries and solar are represented without being (1) overcrowded or (2) overly cartoonish, our opinions might easily sway!

In the end we'll pick the sleekest, most professional looking logo regardless of whether it has only one or both components...but we are really, really hoping for a logo that will have both.

General comments to all designers:

1. We are very pleased with the direction this contest is taking...the abstract artwork is great! We prefer more abstract work to cartoon-ish pictures of suns and batteries.

2. At this point we are only interested in logos that contain our burnt orange color as one of the main colors. Logos that do not include the burnt orange color have been labeled "not interested."

3. We prefer that "CST" be written in burnt orange, and that "EFRC" be written in a different, complementary color (blue or grey, etc).

Thanks for all your hard work! These are really looking great.