EFRC:CST Logo Design Contest

EFRC:CST has selected their winning logo design.

For $350 they received 137 designs from 24 different designers from around the world.
Contest
Logo Design Brief
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EFRCadmin
United States

What We Do

Science and engineering faculty studying energy materials (solar cells and lithium batteries) at the University of Texas at Austin.

Industry

Technology

Top Three Things to Communicate

#1 - scientific innovation
#2 - professionalism
#3 - aggressive pursuit of solutions to energy problems

Our Target Audience:

"EFRC" stands for "Energy Frontier Research Center," which is a research program funded by the Department of Energy. "CST" stands for "Charge Separation and Transfer" (the major technical focus of our research). Our target audience for this logo is very broad, but all are expected to be somewhat educated (college degree or higher) and with a vested interest in energy-related issues. This logo will be used on our forthcoming website, which aims to educate fellow researchers as well as the lay public about our research. The logo will also be used in print materials to be distributed to potential partners in the solar and battery industries--therefore conveying professionalism is extremely important.

Color Preferences

blues, greens, browns and yellows are good. Since we are at the University of Texas, our signature "burnt orange" (#CC5500) would be nice also.

Our Ideas and Additional Information:

PLEASE no leaves or trees! We do not do anything related to photosynthesis. Also, please no recycling signs, pictures of earth, water droplets, wind energy, etc...these are not relevant to our research platform. We are not tied to the use of a colon to separate "EFRC" and "CST." They could be separated from one another by using two different colors for the text, for example. While use of the burnt orange color would be nice, please do not use the words "The University of Texas at Austin" in the logo, because our EFRC partners with other institutions and this would reflect an unfair bias.

Themes

Colorful
Refined
Luxury
Serious

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Clothing

Entries
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Contest Entries

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Discussion

Discussion

EFRCadmin
United States
asub #1... we like the strong typeface, but would like the lettering to be a little "taller." It seems a little squished as is (height-to-width ratio is too skewed toward width).

We like that the energy representation is simple and in line with the text, but this particular design seems too close to the well-known symbol used by BP.

We are also going to remove "web 2.0" from our suggested logo styles, just to make the logo more easily transferable to print media.
12 years ago
EFRCadmin
United States
To help with selection of colors, we'd like to share with you the color scheme that we'll be using on our forthcoming website. It can be found here:

http://www.utexas.edu/web/guidelines/color.html

Scroll to the bottom of the page and you will see ten color schemes (2 rows of 5 each). We are planning to use the one in top row, middle. We would prefer logo colors that complement this scheme.

Thank you! Great submissions so far!
12 years ago
EFRCadmin
United States
We're seeing many great designs that incorporate abstract artwork pertaining to solar cells and solar energy. But half of our research team are studying lithium batteries, and they're starting to feel left out!

If you can think of a design that can reflect both components (solar and batteries), you'd be almost guaranteed a top spot in our ranks.
12 years ago
EFRCadmin
United States
Modification to our previous post (July 8, 9:46 pm):

IDEALLY we'd like a logo that incorporates the idea of both solar cells and batteries.

HOWEVER, we understand that in the context of certain logos, less is more. For example, some of the submitted logos we really like right now incorporate only the solar theme, and that's great. Those particular logos actually look better without batteries incorporated into them (at least, they look better without the battery artwork that their designers have shown us at this point...that could change if the designers try new approaches to incorporating batteries).

But if a logo comes along that can hit that sweet spot where both batteries and solar are represented without being (1) overcrowded or (2) overly cartoonish, our opinions might easily sway!

In the end we'll pick the sleekest, most professional looking logo regardless of whether it has only one or both components...but we are really, really hoping for a logo that will have both.
12 years ago
EFRCadmin
United States
General comments to all designers:

1. We are very pleased with the direction this contest is taking...the abstract artwork is great! We prefer more abstract work to cartoon-ish pictures of suns and batteries.

2. At this point we are only interested in logos that contain our burnt orange color as one of the main colors. Logos that do not include the burnt orange color have been labeled "not interested."

3. We prefer that "CST" be written in burnt orange, and that "EFRC" be written in a different, complementary color (blue or grey, etc).

Thanks for all your hard work! These are really looking great.
12 years ago