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Caffé LuxeLogo Design Contest

Logo Design Contest

Contests / Caffé Luxe

Caffé Luxe has selected their winning logo design.

For $275 they received 319 designs from 45 different designers from around the world.

Find out how LogoTournament works

How LogoTournament works

Logo Design Brief

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Client

Abigail Clements

South Africa

Slogan

The Luxury of Coffee

What We Do

Caffé Luxe offers a variety of premium coffee brand Capsules and Capsule machines. It is the "Brand for the Brands".

Industry

Retail

Color Preferences

Black & White; Metallics: Gold & Silver / Bronze;
Browns & Sepia tones; Dark blues and Purples; Deep Red / Maroon.

Our Ideas & Additional Information

We are looking for a luxurious, clean, sophisticated look without too much detail.
For inspiration, see www.ilovecoffee.co.za and www.nespresso.com

Themes

Luxury

Refined

Entries

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Ranking

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Discussion

Abigail Clements

Client

#4 caters to a very broad mass-market, whereas we are looking for something far more refined, up-market and aspirational.
The logo needs to look like a luxury brand, as we offer international premium brands in our range.
It needs to look more sophisticated, modern and "cutting-edge".

12 years ago

Abigail Clements

Client

#3 We love the black and white, crisp and clean look. Please remember that we are offering the new coffee CAPSULES, and CAPSULE machines (see the websites quoted in the brief).
Iconography of regular espresso machines are incorrect.

12 years ago

Abigail Clements

Client

#5 is getting HOTTER! Love the vibrancy! It looks modern, exciting and has "movement" which connotes a certain social element as well as coffee steam..

12 years ago

Abigail Clements

Client

#8 I really like the typographic treatment. It reminds me of the "Cafe del Mar" logo (Ibiza), which is excellent as we love this from a lifestyle perspective.

I feel that the cup illustration can be stylised or modernised to be more elegant and sophisticated, and
it would also be great to play with the typographic dimension, eg. embossing or metallic effects...

12 years ago

LogoTournament Staff

Extended: client would appreciate more designs / getting revisions.

12 years ago