#17 is looking very refined, yet bold and strong as a brand ID. Positioning look and feel is perfect. The "x" detail is looking quite similar to our global competitor, so I would encourage some other ideas that make us look more unique. Great logo!
#38 is very nice... The break in the tagline is not ideal, i.e. the gap between "the Luxury".... "of Coffee". Your #19 is stronger in that respect, as well as the weighting of "Caffé" and "Luxe".. Remembre, this is coffeee we are selling, so the "CAFFE" is still very important.
Hi Green. #49 is very hot. Please make the "LUXE" slightly smaller and the "Caffe" slightly bigger, as the product is coffee! We would also like to see a brand mark /crest or emblem to accompany the logo e.g. conceptual Nike "swish", simple LV (Louis Vuitton) or decorative Bentley crest. Please design something to go with your logo.