This is a great start, very close to what we are looking for! We love the crisp and clean image and even though black and white is used, it looks like coffee with the Iconography on the "C". Remember that we are selling CAPSULE Espresso, not for regular espresso machines... so this icon is incorrect. Please incorporate something that evokes CAPSULES.
I like the "Deco" look, but also feel it looks a bit dated. Something more slick and modern would be preferable, but with classic design appeal for longevity.