BronsonLogo Design Contest

Logo Design Contest
Contests / Bronson

Bronson has selected their winning logo design.

For $575 they received 230 designs from 33 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
Bronson Healthcare Group in Kalamazoo, Michigan, is a not-for-profit, tertiary healthcare system serving southwest Michigan and northern Indiana.
Industry
Medical
Color Preferences
Bronson’s corporate color is green and most colors seen in the hospital are neutrals. Bright or neon colors will not fit in with the professional and sophisticated culture that Bronson represents.
Our Ideas & Additional Information
Although we do not want to stifle creativity, anything that might trivialize the topic, such as cartoons, graphically frightening, silly or funny images will most likely not be a top contender.

Here are a few links to images that have promoted hand washing:
http://www.shb.scot.nhs.uk/healthcare/shetlandwide/healthpromotion/images/HandHygieneWallpaper1024x768.jpg

http://www.wormsandgermsblog.com/uploads/image/HandsHygiene_Logo_1%201.JPG

An example of what we are not looking for: http://www.compirion.com/bay_medical/hand_hygiene_ceo_poster_72.jpg
Themes
Complex
Colorful
Necessity
Secure
Refined

Entries

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Discussion

 
Ark
Logo Designer
Hello! Here are some hints for getting the most out of your contest as it progresses:

~~ Rank designs daily -- this will encourage participation.
~~ Rank a variety of designs to get a variety of entries.
~~ Ranking gets your contest noticed! Unless your contest is Private, 1st place entries are posted to the portfolio page: https://logotournament.com/portfolio
~~ Leave private feedback by clicking on a design. Feedback will be made public upon contest completion
~~ The more feedback you provide, the better results you will see.
~~ Designers are not offended by "Not Interested".
~~ Over-use of "Not Interested" discourages participation.
~~ Designers earn points for designs ranked 1st - 10th. We like to earn points.
~~ After your contest closes it will enter Judging phase. You can re-rank designs in Judging.
~~ While in Judging, the designer ranked in first place can submit revisions

More detailed information on how to get the most out of your contest can be found here:
https://logotournament.com/forum/general_discussion/914

You can also look in: https://logotournament.com/forum/contest_holder_discussion
13 years ago
 
Client
All of these ideas are very well thought-out and appreciated. I am leaning towards ones not only with a great picture but with words, like “wash the germs away" so the idea is conveyed through pictures and words. Feel free to use words like “wash" that command someone to do something when they see it.

Once again, thanks a lot to all the designers.
13 years ago
 
Client
I really like the recent change in direction of the designs!
13 years ago
 
Client
I like the versatility of these designs, they are becoming more patient-friendly and could apply from employees to pediatric patients! When we deliberate, many parties will be involved so if yours is ranked, it will be in the running!
13 years ago
 
Client
Numbers 23, 29 and 50 get at the reason why we want people to wash their hands; for the patient (save lives) or to have a safer environment. Connecting an imperative message like "wash your hands" to the motivation for why we want you to do it may increase the power of the message. Including a componant of caring, concern, protectiveness, or responsibility may speak strongly to the healthcare worker. Some healthcare workers wash their hands to protect themselves, and that's good, but we really want them to do it to protect the patient.
13 years ago
 
Client
All of these designs are very impressive. A few tips:
1.) Could you please incorporate some designs with hand-sanitizer? We also use white foam hand sanitizer very often in the hosptial.
2.) We like "Wash hands" but we are also leaning towards designs with patient-centric phrases like "Because we care" or " Protect yourself, protect the patient" or "you hold someone's life in your hands." We appreciate your innovation, so you can use other phrases as well.
13 years ago
 
LogoTournament Staff
Admin Note: Contest Extended. Client requested more time.

Client would like to work with a few designers and possibly choose some extra designs.
13 years ago
 
Client
We will update our ranking within two days. We are currently in the proces sof juding and will announce the winner when this process is over. Sorry for any inconvenience.
13 years ago
 
Client
Judging was extremely hard and we would like to thank all the designers for superb work. It was truly exciting for us to see the different entries that came through everyday. Thanks and good luck.
13 years ago
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