Go Homegrown™Logo Design Contest

Logo Design Contest
Contests / Go Homegrown™

Go Homegrown™ has selected their winning logo design.

For $275 they received 91 designs from 8 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
Support the local flavor.
What We Do
Go Homegrown™ is an organization committed to promoting the benefits of “dining local” among the community. (supporting local restaurants)
Industry
Restaurant
Color Preferences
Any or all
PMS 298 (blue)
PMS 164 (orange)
PMS 368 (green)
Black / White
Our Ideas & Additional Information
Focus: “Go HomegrownTM” (prominent), easily readable, no script or fancy fonts, preferably bulky
- Include “.org” either as part of name above or separately as “gohomegrown.org”
- Include tagline “Support the local flavor”

THIS LOGO WILL REPRESENT AN UPRISING OF THE COMMUNITY TO FIGHT THE INSURGENCE OF BIG CORPORATE RESTAURANT CHAINS BY SUPPORTING THE LOCAL INDEPENDENT EATERIES. I'M LOOKING FOR AN ICONIC LOGO THAT REFLECTS THAT THE PEOPLE ARE FIGHTING BACK WITH FORKS IN HAND. NOT PITCHFORKS, BUT DINING FORKS. BREAK THE CORPORATE CHAINS, SUPPORT YOUR LOCALS!

Structure: prefer fully self contained logo like a badge or seal

POSSIBLE Style: chalkboard, vintage, sketched/hand drawn, distressed, gritty, rustic
Maybe make shape from plate/utensils like famous skull/cross bones?
Maybe have a fork creating the "M" or "W" in the company name?

Feeling: homemade, personal, authentic

Intangibles: unity, solidarity, joining together, supporting
Themes
Simple
Gray
Necessity
Classic
Raw
Secure
Style Inspiration

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Discussion

 
Client
The logo needs to be fully self contained....ALL copy and graphic elements need to be inside of a single shape.
7 years ago
 
Client
Designers, here is something to think about:
THIS LOGO WILL REPRESENT AN UPRISING OF THE COMMUNITY TO FIGHT THE INSURGENCE OF BIG CORPORATE RESTAURANT CHAINS BY SUPPORTING THE LOCAL INDEPENDENT EATERIES. I'M LOOKING FOR AN ICONIC LOGO THAT REFLECTS THAT THE PEOPLE ARE FIGHTING BACK WITH FORKS IN HAND. NOT PITCHFORKS, BUT DINING FORKS. BREAK THE CORPORATE CHAINS, SUPPORT YOUR LOCALS!
7 years ago
 
Client
I apologize if I didn't stress that point in the original brief. I didn't realize the importance until I started seeing the designs come in. This logo needs to be POWERFUL and represent a movement of change. It needs to be a rallying cry that ENOUGH IS ENOUGH with all of the fast food chains and franchises with their catchy jingles and famous logos. HOW MANY STARBUCKS DO WE NEED IN ONE CITY?!!! Show me a powerful icon that when seen by the people, will clearly state that WE'RE TAKING OUR CITY BACK by supporting our locals!
7 years ago
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