For those of you who cannot see the brief here it is:
1minapp
(powered by mobc3)
The service:
Create your mobile application online in a minute ("1 minute mobile app"), thanks to our leading mobile application platform mobc3 (so you can put in, optionally, "powered by mobc3" as part of the logo)
1minapp, thanks to mobc3, allows
to create single-source (write once, deploy on all mobile devices), industry-standard applications + mobile sites, optimized
for all smartphones (iPhones, Android, BlackBerry, etc..) and for more than 10.000 legacy (older) mobile devices. So with 1minapp you can creat your mobile presence online easily, inexpensively and in a snap! (though maybe in a bit more time than just one minute... :)
Target:
Marketing managers (for companies willing to develop their own mobile application / mobile site), media publishers (for mobile extensions of their web sites), majors of municipalities (for city mobile channels).
Well educated, mostly males, distributed worldwide but especially in US, Europe and South America
USP:
1 Unique and advanced technology
2 Freedom (the platform payoff which is the basis of 1minapp is "make your ideas fly"
3 Ease of implementation (a simple process online, via web interface)
Suggestion (but we're open!)
blue, gray, orange, but also black for written text; maybe it's a good idea to reuse the colors of the mobc3 logo (www.mobc3.com), but you can also propose a completely different set
As for the font I like VAG Rounded:
http://new.myfonts.com/fonts/adobe/vag-rounded/ e.g. in bold as you can see in the mobc3 logo.
Our technology platform on top of which 1minapp is based is in fact mobc3; so it would be nice to eventually keep mobc3 logo colors or at least the blue used for the "3" of the mobc3 logo.
The logo can be designed for 1minapp or 1minapp.com; also oneminapp is fine if you have a particularly clever idea, but if possible I's prefer to have the initial 1 as a number: 1minapp