100% Terry Cloth, Inc.Logo Design Contest

Logo Design Contest
Contests / 100% Terry Cloth, Inc.

100% Terry Cloth, Inc. has selected their winning logo design.

For $275 they received 174 designs from 33 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
Television production company
Industry
Entertainment
Color Preferences
This is tough to answer in a vacuum. It's more the combination of certain colors that won't work, if it gives off the wrong feel. Sorry, but kind of open in this area. In the past, we've been using red and black, which has worked (www.terencemichael.com). And before that we had sort of a blue and black (but I never really liked the blue we had before as it was too light). I think I prefer the bolder, darker colors.
Our Ideas & Additional Information
Yes, I think so. If you go to our current site at http://www.terencemichael.com you'll see our current logo. I do love it, but technically, we don't own it. So for legal purposes, we wanted to do a for-hire situation where we can fully own the logo, since this goes at the end of our television shows as well as stationary and website. My initials "TM" have always been in all of our past logos, so we've kept it. I don't know that it has to be there, if it makes the design too cumbersome. If "Terry" is spelled out some how in the logo, then maybe not necessary. But if not I do like the "TM" One common mistake people make is trying to do something cute with film strip or a TV etc. Wrong. That is what the kid who just went to film school puts on his vistaprint business card. So steer far away from that kind of thing. As well, we're not a clothing company, however, maybe there's something to be done with the "100%Terry Cloth" aspect as if it was a tag on a T-shirt? But then our logo was the tag... or the shirt? If it's not too "cute" then maybe? I don't know. I'll know it when I see it. I think the challenge is that the name of the company is 100% Terry Cloth. But my initials are TM. Ideally, those two elements are somehow combined, if possible. But I'm open to losing the TM if it works otherwise. As you can see, our current logo simply has "100 Percent Terry Cloth" spelled out next to the TM. That has worked... but yeah, it's probably poor design.
Themes
Modern
Masculine
Refined
Adventure

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Discussion

 
Client
Example #4 (which I haven't ranked at this moment) does have something interesting to it. I think it's the shading of red that I don't like (too bright), as well as the font for both the "TM" logo and the "100% Terry Cloth." But I wanted to mention that I found the design interesting. Could be confused however for an audio post company, as they look a little bit like equalizer levels
15 years ago
 
Client
Example #2 is just too much like an accountant or stationary store. Definitely too conservative. Too many straight lines.
15 years ago
 
Client
I like Example #1 (so far, of the 4 currently present), but it's not "the one" yet, just closer than the other 3. I like the creativity of the zeros. Very nice touch! But other than balance, I'm not sure there's any relationship between the two red zeros. Maybe doesn't need to be?
15 years ago
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