100% Terry Cloth, Inc. Logo Design Contest

100% Terry Cloth, Inc. has selected their winning logo design.

For $275 they received 174 designs from 33 different designers from around the world.
Contest
Logo Design Brief
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terence
United States

What We Do

Television production company

Industry

Entertainment

Top Three Things to Communicate

#1 - creative
#2 - experience
#3 - trustworthy

Our Target Audience:

Networks like Fox, ABC, Bravo, VH1, etc. whom we do business with. We want those 30 to 40 something executives to know we're a solid production entity. They can trust us with their money, and we'll deliver the content on time and under budget. Yes, we're very creative, but more so a solid trustworthy entity with experience. Most in this industry are highly educated, well read, well-to-do, progressive, innovative, and have a sense of humor (although our logo shouldn't necessarily).

Color Preferences

This is tough to answer in a vacuum. It's more the combination of certain colors that won't work, if it gives off the wrong feel. Sorry, but kind of open in this area. In the past, we've been using red and black, which has worked (www.terencemichael.com). And before that we had sort of a blue and black (but I never really liked the blue we had before as it was too light). I think I prefer the bolder, darker colors.

Our Ideas and Additional Information:

Yes, I think so. If you go to our current site at http://www.terencemichael.com you'll see our current logo. I do love it, but technically, we don't own it. So for legal purposes, we wanted to do a for-hire situation where we can fully own the logo, since this goes at the end of our television shows as well as stationary and website. My initials "TM" have always been in all of our past logos, so we've kept it. I don't know that it has to be there, if it makes the design too cumbersome. If "Terry" is spelled out some how in the logo, then maybe not necessary. But if not I do like the "TM" One common mistake people make is trying to do something cute with film strip or a TV etc. Wrong. That is what the kid who just went to film school puts on his vistaprint business card. So steer far away from that kind of thing. As well, we're not a clothing company, however, maybe there's something to be done with the "100%Terry Cloth" aspect as if it was a tag on a T-shirt? But then our logo was the tag... or the shirt? If it's not too "cute" then maybe? I don't know. I'll know it when I see it. I think the challenge is that the name of the company is 100% Terry Cloth. But my initials are TM. Ideally, those two elements are somehow combined, if possible. But I'm open to losing the TM if it works otherwise. As you can see, our current logo simply has "100 Percent Terry Cloth" spelled out next to the TM. That has worked... but yeah, it's probably poor design.

Themes

Modern
Exotic
Masculine
Expensive
Refined
Sporty
Adventure

Style

Letterform Mark

A monogram usually consisting of 1-3 letters.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Television

Entries
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Discussion

Discussion

terence
United States
Example #4 (which I haven't ranked at this moment) does have something interesting to it. I think it's the shading of red that I don't like (too bright), as well as the font for both the "TM" logo and the "100% Terry Cloth." But I wanted to mention that I found the design interesting. Could be confused however for an audio post company, as they look a little bit like equalizer levels
13 years ago
terence
United States
Example #2 is just too much like an accountant or stationary store. Definitely too conservative. Too many straight lines.
13 years ago
terence
United States
I like Example #1 (so far, of the 4 currently present), but it's not "the one" yet, just closer than the other 3. I like the creativity of the zeros. Very nice touch! But other than balance, I'm not sure there's any relationship between the two red zeros. Maybe doesn't need to be?
13 years ago