Cost reduction and spend management systems for companies that use FedEx and UPS with an innovative model for payment as a split of the savings obtained.
Industry
Consulting
Top Three Things to Communicate
#1 - savings and spend management (system)
#2 - interconnected suite of individual services
#3 - credibility
Our Target Audience:
CFO, CEO of mid market company spending at least $250,000 per year on FedEx/UPS services (we've done projects for companies that spend $55 million/year). Clients include Utz, Danskin, D-Link, Lionel Trains, Dave & Busters, Cleveland Golf, Legg Mason, Tessco. Audience is successful executive with budget responsibility wanting to control costs. Needs to quickly understand the value and be captured.
The logo needed is not for the company. We are branding a line of seperate services that work together in a suite for dramitic results and stand alone with their own value.
The logo will be the umbrella brand for the line called "Three-part Logistics Spend Management" and is comprised of the separate services: LogisticsSaver (a bid and negotiation for FedEx/UPS/DHL carrier agreements with an average savings result of 42%), PA TMS (a Transportation Management System that price shops shipping rates and creates shipments based on business rules to keep costs down) and InvoiceSaver (a best in class, web-based analytic portal that recovers carrier overcharges and provides a CFO dashboard view of the shipping environment).
Color Preferences
Should use the corporate logo colors or variation since it is branding a line of services for the company. Blue conveys conservative/credible and the orange accent for innovation and creativity. Open to interpretation of "3-parts" using three shades of blue, for example.
Our Ideas and Additional Information:
Corporate logo: www.paaa.com.
Themes
Refined
Masculine
Colorful
Expensive
Exotic
Secure
Style
Pictorial Mark
Literal or representative imagery is used to symbolize the brand.
Abstract Mark
Abstract shapes and symbols convey an idea or feeling.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.
Applications
Web
Print
Diamond Contest
We're sorry, but this contest is presently open to a limited pool of designers.
#1:Good attempt. Since this is a branded line of services from the main organization, consider incorporating the corporate colors and possibly variation on the font/family:
ALL ENTRIES: Thank you so much for an exciting contest. You've given us much to think about. While we would like to select the winner today, we are requesting your patience until Monday when we are all back in the office and can review the short list.
We will make an award at that time. We appreciate everyone who submitted ideas and we value the time and creativity you put into our request.
