Our Target Audience:
CFO, CEO of mid market company spending at least $250,000 per year on FedEx/UPS services (we've done projects for companies that spend $55 million/year). Clients include Utz, Danskin, D-Link, Lionel Trains, Dave & Busters, Cleveland Golf, Legg Mason, Tessco. Audience is successful executive with budget responsibility wanting to control costs. Needs to quickly understand the value and be captured.
The logo needed is not for the company. We are branding a line of seperate services that work together in a suite for dramitic results and stand alone with their own value.
The logo will be the umbrella brand for the line called "Three-part Logistics Spend Management" and is comprised of the separate services: LogisticsSaver (a bid and negotiation for FedEx/UPS/DHL carrier agreements with an average savings result of 42%), PA TMS (a Transportation Management System that price shops shipping rates and creates shipments based on business rules to keep costs down) and InvoiceSaver (a best in class, web-based analytic portal that recovers carrier overcharges and provides a CFO dashboard view of the shipping environment).
Should use the corporate logo colors or variation since it is branding a line of services for the company. Blue conveys conservative/credible and the orange accent for innovation and creativity. Open to interpretation of "3-parts" using three shades of blue, for example.