"Three-part Logistics Spend Management" (for PA & Associates) Logo Design Contest

"Three-part Logistics Spend Management" (for PA & Associates) has selected their winning logo design.

For $250 they received 177 designs from 26 different designers from around the world.
Contest
Logo Design Brief
Hide
rpalarea
United States

What We Do

Cost reduction and spend management systems for companies that use FedEx and UPS with an innovative model for payment as a split of the savings obtained.

Industry

Consulting

Top Three Things to Communicate

#1 - savings and spend management (system)
#2 - interconnected suite of individual services
#3 - credibility

Our Target Audience:

CFO, CEO of mid market company spending at least $250,000 per year on FedEx/UPS services (we've done projects for companies that spend $55 million/year). Clients include Utz, Danskin, D-Link, Lionel Trains, Dave & Busters, Cleveland Golf, Legg Mason, Tessco. Audience is successful executive with budget responsibility wanting to control costs. Needs to quickly understand the value and be captured.

The logo needed is not for the company. We are branding a line of seperate services that work together in a suite for dramitic results and stand alone with their own value.

The logo will be the umbrella brand for the line called "Three-part Logistics Spend Management" and is comprised of the separate services: LogisticsSaver (a bid and negotiation for FedEx/UPS/DHL carrier agreements with an average savings result of 42%), PA TMS (a Transportation Management System that price shops shipping rates and creates shipments based on business rules to keep costs down) and InvoiceSaver (a best in class, web-based analytic portal that recovers carrier overcharges and provides a CFO dashboard view of the shipping environment).

Color Preferences

Should use the corporate logo colors or variation since it is branding a line of services for the company. Blue conveys conservative/credible and the orange accent for innovation and creativity. Open to interpretation of "3-parts" using three shades of blue, for example.

Our Ideas and Additional Information:

Corporate logo: www.paaa.com.

Themes

Refined
Masculine
Colorful
Expensive
Exotic
Secure

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print

Entries
Order by Ranking Entry Number

Contest Entries

Order by Ranking Number
1st

Withdrawn

Withdrawn

3rd

Withdrawn

4th
5th

Withdrawn

Withdrawn

7th

Withdrawn

8th

Withdrawn

9th

Withdrawn

Withdrawn

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

Withdrawn

New

Withdrawn

Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.

Withdrawn

Prefers others.

Withdrawn

Prefers others.

Withdrawn

Prefers others.

Withdrawn

Prefers others.

Withdrawn

Prefers others.

Withdrawn

Prefers others.

Withdrawn

Prefers others.

Withdrawn

Prefers others.

Withdrawn

Prefers others.

Withdrawn

Prefers others.

Withdrawn

Prefers others.

Withdrawn

Prefers others.

Withdrawn

Prefers others.

Withdrawn

Prefers others.

Withdrawn

Prefers others.

Withdrawn

Prefers others.

Withdrawn

Prefers others.

Withdrawn

Prefers others.

Withdrawn

Prefers others.
1 2 3 4

Discussion

Discussion

rpalarea
United States
#1:Good attempt. Since this is a branded line of services from the main organization, consider incorporating the corporate colors and possibly variation on the font/family:

RGB and Hex Values
Blue: (RGB) 0, 87, 168
#0057A8

Orange Accent: (RGB) 240, 149, 42
#F0952A

Font: ITC Kabel at http://www.itcfonts.com/Fonts/Classics/Kabel.htm
12 years ago
rpalarea
United States
ALL ENTRIES: Thank you so much for an exciting contest. You've given us much to think about. While we would like to select the winner today, we are requesting your patience until Monday when we are all back in the office and can review the short list.

We will make an award at that time. We appreciate everyone who submitted ideas and we value the time and creativity you put into our request.

Richard Palarea, CEO
PA & Associates
www.paaa.com
12 years ago