This is designed to hold the integrity of the PA & Associates look and feel while distinguishing the new THREE-PART branding and dynamic. The logo is designed so it will convert easily to a one color version when that is needed. It will look good in both large and small sizes and will convert for other imprint techniques such as engraving, embossing and embroidery.
This is designed to hold the integrity of the PA & Associates look and feel while distinguishing the new THREE-PART branding and dynamic. Using the Kabal font and the color range from the corporate logo to hold the continuity. The logo is designed so it will convert easily to a one color version when that is needed. It will look good in both large and small sizes and will convert for other imprint techniques such as engraving, embossing and embroidery.
#5-#5: Certainly like the strong tie to the corporate brand (color, pieces of the logo). Would not be opposed to seeing the three pieces be a bit closer together (top strokes) and possibly some interest added through the use of 3D lighting/shading and shadows to bring depth and add a bit more "2.0" look and feel.
I adjusted the spacing closer together as requested. Because one of our primary businesses is logoed merchandise I believe the basic logo still needs to be able to print in a vector format on any substrate. The enhanced 3D effects can be added for web and print media but there should be a basic version that is 2D for maximum flexibility. Special effects can be added to the design for different applications.
Re #9: Thank you for the changes. I understand your expertise and wanting to create a cross-platform image that works well everywhere. In the case of this brand, it will only be used in desktop publishing and online. You are the only one, however, that used the basic building blocks of our existing logo to tie the line to the corporate brand and I think you're on to something here. If you look at the higher ranking submissions, you'll see that they have a touch of effect that is tastefully used. That is what we are hoping to see. Thanks!
Updated based on your feedback. And you can also use the non dimensional versions when you need to and a single color version can also be developed for a complete identity package.