BufferZone
We are a retailer and outfitter of footwear and apparel for outdoor, law enforcement, military, and safety/construction personnel.
We took the meaning of the word "buffer": protect, defend, cushion, guard, shield, and apply it to our brand essencing what we do - to provide protective outfit to people who serve us (public servants) for their jobs.
Our primary demographic is men aged 25-55 who demand rugged, durable and protective outfit. However we also want to be marketable to women, as they account for 25% of our market.