BufferZoneLogo Design Contest

Outfitting the brave and the strong

We are a retailer and outfitter of footwear and apparel for outdoor, law enforcement, military, and safety/construction personnel.

We took the meaning of the word "buffer": protect, defend, cushion, guard, shield, and apply it to our brand essencing what we do - to provide protective outfit to people who serve us (public servants) for their jobs.

Our primary demographic is men aged 25-55 who demand rugged, durable and protective outfit. However we also want to be marketable to women, as they account for 25% of our market.

We currently use the colors blue and black
Current Blue CMYK 98/73/9/1

While we are a fan of these colors we are not 100% tied to them. We are open to different shades and colors.

We want to portray heavy duty protection through a simple modern logo. We want something that really pops and will stand out throughout a variety of mediums. Please feel free to use and incorporate our slogan, “Outfitting the brave and the strong” if you choose.

We also currently use the font roboto. While we like this font, we are not 100% tied to this, please feel free to use any web safe commercial royalty free font.