Stride into Performance
What We Do
A manufacturer of functional footwear products with protective, rugged, performance features, and athletic design elements.
Top Three Things to Communicate
#1 - Reliable, performance Products
#2 - Modern and Athletic design style
#3 - Protective, trusted, innovative products
Our Target Audience:
Mostly men, age 20-55, with educational experience of some college
These people fit into one of three work/hobby categories:
1. Uniform Professionals (Police, Security, Tactical, military)
2. Construction and Work/safety Professionals
3. Outdoor/Hiking Enthusiasts
We would ideally like to have a logo that is one color, preferably black.
The logo will always be shown in one color or reverse.
Our companies main colors are black and orange (#f99b1c)
Our Ideas and Additional Information:
We are looking for the following:
• A uniquely crafted initial letter “M”
Please keep in mind we manufacturer footwear products that share common functional characteristics: protective, rugged, performance, that are practical with athletic design elements.
We hope to continue using the font in our logo "Tactic Sans" however this font does not need to be used in the uniquely crafted initial letter “M”.
Our new logo should embody these requirements.