Maelstrom Logo Design Contest

Maelstrom has selected their winning logo design.

For $475 they received 268 designs from 37 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
UnimexCorp
United States

Slogan

Stride into Performance

What We Do

A manufacturer of functional footwear products with protective, rugged, performance features, and athletic design elements.

Industry

Manufacturing & Wholesale

Top Three Things to Communicate

#1 - Reliable, performance Products
#2 - Modern and Athletic design style
#3 - Protective, trusted, innovative products

Our Target Audience:

Mostly men, age 20-55, with educational experience of some college

These people fit into one of three work/hobby categories:
1. Uniform Professionals (Police, Security, Tactical, military)
2. Construction and Work/safety Professionals
3. Outdoor/Hiking Enthusiasts

Color Preferences

We would ideally like to have a logo that is one color, preferably black.
The logo will always be shown in one color or reverse.

Our companies main colors are black and orange (#f99b1c)

Our Ideas and Additional Information:

We are looking for the following:

• A uniquely crafted initial letter “M”

Please keep in mind we manufacturer footwear products that share common functional characteristics: protective, rugged, performance, that are practical with athletic design elements.

We hope to continue using the font in our logo "Tactic Sans" however this font does not need to be used in the uniquely crafted initial letter “M”.

Our new logo should embody these requirements.

Themes

Gray
Necessity
Modern
Masculine
Simple
Refined
Adventure

Style Inspiration

Applications

Mobile
Desktop
Print
Signs
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

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Discussion

Discussion

UnimexCorp
United States
To all participants:

We have reviewed the submissions as of Dec 17 (total 72 entries). Here's our suggestion for your direction and best result of your submissions:

1. Please READ THRU our instruction and fully understand our requirements and expectations

2. FOCUS on crafting the initial letter "M" - the "M" should communicate to our customers what our products provide as two key points suggested.
#1 - Protective, Reliable, Performance Products
#2 - Modern, Athletic and sleek design style

3. Please do not change our original font for the word "MAELSTROM" - this is the font we've determined to stick with. The font file is uploaded for your reference

4. icon (or mark) on top or to the left of the word "MAELSTROM".

In a nutshell, the one who creates the BEST and UNIQUE letter "M" mark wins the contest. Thank you.
3 years ago