bcrowe

brand is business-adjacent industry that will be selling merch with the logo/brand - so it's main purpose is for fashion and apparel. always ready means that you are always prepared. you never have to get prepared for anything because you're always ready. this can be applied mainly to business mindset but to all areas in life. target is both male and female, driven, entrepreneur, go-getters, adventurers, risk-takers. The vibe can be similar to REI, northface, etc but has an edgyness to it.

This is a real estate development umbrella company. It would serve as the operating company for different properties. For example, this company could design, build, own and 4 different residential subdivisions, an RV park, and an office building, etc. The target audience is anyone in the real estate industry, both commercial and residential. This refers to owners, developers, realtors, construction companies. The purpose of this logo is to be quickly understood as someone in the real estate world without having a "building" as the icon. The brand name means "I have the land" in Latin. We want it to feel like the earth, while also showing off some development within the land.